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Forums - Nintendo Discussion - Nintendo of Europe was the first company to use Let's Plays as commercials.

XanderXT on 02 September 2015

Create your own Let's Play video contest launches for Xenoblade Chronicles

04/10/2011

4th October 2011 – To mark the recent launch of Xenoblade Chronicles on Wii, Nintendo is challenging you to create a new Let’s Play video showcasing what you love most about the immersive worlds of Bionis and Mechonis and the action-packed RPG gameplay. If you've been enjoying Xenoblade Chronicles and the previous Let’s Play videos, then upload your own Let's Play video to the Xenoblade Chronicles video contest website by 18th October and show exactly what it is about the game that others should see. Whether it's a breathtakingly beautiful area or an epic side quest you completed - you play the game, you call the shots.

For inspiration check the official Xenoblade Chronicles YouTube Channel to view the previous Let’s Play videos showcasing the landscapes, gameplay and characters from Xenoblade Chronicles. If you feel that there is an area within the game or aspect of the gameplay or story that you want to showcase then now is the time to create your own short video.

Whether it takes you five minutes or two, it doesn’t matter as long as your video does not exceed 10 minutes and complies with Nintendo’s Terms & Conditions that can be found at the video contest website. Minimum age for participation in the contest is 16.

At the end of October, 5 finalists will be selected from all the entries, with an overall winner being voted for by fellow fans of Xenoblade Chronicles. The winning video will be showcased on the official Xenoblade Chronicles YouTube Channel and the winner will also receive a voucher for both The Last Story and Pandora’s Tower - the two new exciting RPGs coming to Wii in 2012. The four runners-up will each receive a voucher for one of the two titles of their choice. These vouchers can be redeemed with Nintendo once the games are released, ensuring that the lucky winner and runners-up will be among the first to play the games in Europe.

Fans of Xenoblade Chronicles - get playing, and make sure you submit your video by 18 October!

Xenoblade Chronicles is in shops now, only for Wii.

*The overall winner will receive a voucher for both The Last Story and Pandora's Tower, coming to Wii in 2012. The four runners-up will each receive a voucher for one of those two titles of their choice. These vouchers can be redeemed at Nintendo once the games have been released in the prizewinners' countries of residence.

https://www.nintendo.co.uk/News/2011/Create-your-own-Let-s-Play-video-contest-launches-for-Xenoblade-Chronicles-252839.html

Are you people sure that Nintendo hates Let's Plays?



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Teeqoz on 02 September 2015

"Whether it takes you five minutes or two, it doesn’t matter as long as your video does not exceed 10 minutes and complies with Nintendo’s Terms & Conditions that can be found at the video contest website. Minimum age for participation in the contest is 16."

Seems like that this contest was more like a little showcasing video, and not a proper Let's play series, so this is at least not the example to use to show Nintendo's stance towards LPers. However I heard they have/will send out copies of SMM to a few LPers, though I'm not sure about that. Anyway, I'd say that would be a better example of Nintendo's "Not always against LPs" attitude.



DerNebel on 02 September 2015

What makes you think companies weren't using Let's Plays for marketing purposes before that?



DerNebel on 02 September 2015
Teeqoz said:
"Whether it takes you five minutes or two, it doesn’t matter as long as your video does not exceed 10 minutes and complies with Nintendo’s Terms & Conditions that can be found at the video contest website. Minimum age for participation in the contest is 16."

Seems like that this contest was more like a little showcasing video, and not a proper Let's play series, so this is at least not the example to use to show Nintendo's stance towards LPers. However I heard they have/will send out copies of SMM to a few LPers, though I'm not sure about that. Anyway, I'd say that would be a better example of Nintendo's "Not always against LPs" attitude.

Also the thing is that Nintendo isn't technically against LPers, but that they feel entitled to a slice of their income.



b00moscone on 02 September 2015

Wouldn't call it a let's play, but it sounds like an interesting idea



 

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fedfed on 02 September 2015

they are always first... the others do it better!



Switch!!!

XanderXT on 02 September 2015
DerNebel said:
What makes you think companies weren't using Let's Plays for marketing purposes before that?

I can't find anyone else earlier than them. And TV Tropes seems to support my claim.



DerNebel on 02 September 2015
XanderXT said:
DerNebel said:
What makes you think companies weren't using Let's Plays for marketing purposes before that?

I can't find anyone else earlier than them. And TV Tropes seems to support my claim.

Pretty sure that other companies were simply using them in other ways, sure they didn't publically call upon people to make Let's Plays but paying Youtubers for coverage has probably been a thing for years now.



XanderXT on 02 September 2015
DerNebel said:
XanderXT said:
DerNebel said:
What makes you think companies weren't using Let's Plays for marketing purposes before that?

I can't find anyone else earlier than them. And TV Tropes seems to support my claim.

Pretty sure that other companies were simply using them in other ways, sure they didn't publically call upon people to make Let's Plays but paying Youtubers for coverage has probably been a thing for years now.

Well burden of proof is on you to provide evidence of that.



Barkley on 02 September 2015

Companies have used youtuber's for promotion for absolutely ages. Whether it be major publishes giving people like Total Biscuit copies of there games or paid promotion such as Chivalry paying for numerous people to do a battle royale.

Hell Jesse Cox has a video series called "Jesse Sells Out" which is when companies pay him to promote things.... this isn't new it's been happening for years.

Yeah the examples I've listed are after 2011 but Youtubers were getting free copies of games from major publishers before 2011, and also this thread was created just to prove Nintendo doesn't hate let's plays? Kind of silly to use something from 2011 as a counter to their current stance.