Nintendo of Europe was the first company to use Let's Plays as commercials.

Nintendo Discussion - Nintendo of Europe was the first company to use Let's Plays as commercials. - View Post

XanderXT

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XanderXT on 02 September 2015

DerNebel said:
What makes you think companies weren't using Let's Plays for marketing purposes before that?

I can't find anyone else earlier than them. And TV Tropes seems to support my claim.

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