Not sure why people think this gen will be as long as last one, when Sony/MS have said that it won't be.
That being for obvious reasons of them having sold consoles for profit from beginning,
and both architectures barely being differentiated from PC x86 architecture = less power/optimization potential.
(e.g. in contrast to PS3 whose potential really was impressive when released)
Regarding sales projections, the starting point we have is PS4 is to-date/currently outselling XBone by ~2:1.
WiiU seems to be petering out, and it's % seems highly likely to seriously decline, which it has since S/M launched.
XBone isn't going to do better than 1:2 vs PS4, and honestly I think PS4 will do better than 2:1
just because of the dynamics of growing install base, more games going to PS4 (for install base),
people flocking to the most successful platform, etc... Not to mention if any party is going to delay their next gen
it will be the most successful platform, namely Sony, so they MIGHT have an extra year of sales if they so choose.
(not to mention their ACE/GPU Compute advantage has alot more optimization potential than XBone)
To really expand the lead vs XBone, PS4 will need to take over MS' "turf", and I would say that means
they need to claim some solid AAA FPS... Exclusive marketing with 3rd party e.g. COD is a start on that,
and continuing to demonstrate PS4 is the best platform for x-platform games will be part of that.
(3rd parties being able to fully leverage PS4's compute advantage will be crucial, which IMHO is now happening, e.g. Project Cars)
Outside of FPS, PS4 doesn't have any problem, I would say they have stronger IP outside of FPS.
Another "breakaway" factor not mentioned here is Project Morpheus, which opens up a new vista of gaming.
There also is another dynamic at play, namely that of "second console" phenomena,
and if PS4 is consistently demonstrating superior x-platforms, AND "must have" exclusives in all genres,
not to mention Project Morpheus, then many XBone gamers WILL ALSO end up getting a PS4, both for exclusives and x-platforms,
while relatively few PS4 gamers will do the opposite... That is what can help push PS4 to 70% or even above.
(personally I wouldn't bet on above 70%, though ~65% seems quite do-able)
That also brings up a related topic, share of games sold... PS4 x-platform superiority and "second console" phenomena also favors Sony here IMHO, and Sony's marketshare in this metric may likely surpass their console %.