But but the holiday's....the 1st party games....globally in the US! 50+% market share is what happens when you're a global gaming brand and not just US & UK.
What do you mean? Microsoft tried for 2 gens to break into the mainland European markets and Japan, and haven't done well. Its not Microsoft's fault for that.
..and the 360 sold very well in Europe which could've been a great foundation for further growth with the XB1.
With the XB1 though MS has done some weird things that have alienated a lot of European fans including very late launch (in some countries, including mine, the XB1 officially launched September 2, 2014 almost a year after the original NA launch), clearly low priority (they refer to Europe as "Tier 2") and features exclusive to NA (majority of apps, tv functionality, etc.).
Additionally, a lot of Europeans were put off by the requirement of Kinect that would record your reactions to commercials and sell them as information to companies and especially German consumers (the people that values privacy the most) were not comfortable with Kinect and Xbox One after the NSA leaks revealing NSA's backdoors in all of Microsoft's products.
Regarding rest of the world before the 180 MS never intended that the XB1 should work outside a few key countries so it almost seems like MS chooses not to sell well in these parts of the world.