Point #1: Mature Rated Nintendo Games
Bayonetta 2 got probably as much hype and publicity as it is physically possible for a mature rated Nintendo console game to ever get in this day in age. It had the attention of a controversy in the form of the whole “multiplat turned exclusive”, which gained it much early attention. Bayonetta 2 had a built in, passionate fanbase thanks to the original which turned out in full force to spread the word on the internet. It had the backing of the majority of the Nintendo fanbase. And it still was not able to blow any sales charts away.
http://nintendoenthusiast.com/article/the-importance-of-devils-third/