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Forums - Gaming Discussion - a way Sony can save it's mobile division

Sony kaz hurai has stated that he would not rule out considering cutting songs mobile & TV division.

 

Sony's high end smart phones are one of the best flagships out there, they tend to have some of the highest specs among most phones

 

Z3 

2.5 Ghz quad core

3GB of RAM

20.7 mp camera with 4K recording

Battery stamina to last over 10 days

Water resistant ip 68

Ps4 remote play

Galaxy s5

 

2.5 quad core

2GB RAM

16mp camera

Water resistant ip 67

Finger print reader 

 

IPhone 6

8mp camera 

Dual core 1.4th

1Gb RAM

Finger print reader

 

It stacks up well against two office most popular phones out there so why does it lose so much money!

 

I think Sony need to make their phone stand out even more than the others by being different.

 

1) Removing android from its phones!

Android makes Sony blend in with all its other competitors (HTC Samsung LG)  when Sony could use a mobile friendly version of the xmb found on 80+ million psp's 80+ million ps3's and 20 million ps4's. It is a operating system known world wide so it would not need an introduction plus it's easy to operate.

 

2) Sony has its own app store on android devices called "Sony select" granted it is tiny compare to Google play but it could so easily be built on if it was the main market place for their phones

 

3)Connecting more with playstation.

Sony already has a lot of features connecting Xperia devices with playstation,  videos bought from pan can be streamed to your Xperia devices, z2 and Z3 can stream your Ps4.

 

They need to get more of their classic ps1/2 games and new indie developers to have a space on Sony select

 

Basically I think Sony have the means to save their Sony mobile division they just need to be more confident with the tech they already have rather than relying on android and blending into the mass market of other android phones out there

 

What do you guys think?

 

 

 


 

 

 

 

 


 

 



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customer care about brand and familiarity most of the time and familiarity...
most of the time specs is garbage to the consumer....



 

Not really... Windows Phone/BlackBerry is the perfect example as to why getting rid of android is a bad idea. If you aren't iOS or Android, you are going to fail miserably and that is due to the fact that your appstore is no where near as big as iOS or android and therefore, most people won't care about your phone. And I highly doubt people care about the Playstation Brand when it comes to mobile and anything to do with Playstation can be done while keeping Android as your OS

Imo, the thing that sells hardware in the mobile space isn't specs or anything like that, its Marketing and that is where both Apple and Samsung hit their audience cause imo, both Apple and Samsung can sell shit but they can market it to make it look like gold which the casuals will buy it and that is where Sony needs to improve on if they want to save their mobile division. Don't get rid of Android cause they need the apps library, and sure, integrate playstation but mostly focus on marketing and somehow find a way to market it as great if not better than Samsung/Apple and they will be competitive again



                  

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phinch1 said:

1) Removing android from its phones!

Android makes Sony blend in with all its other competitors (HTC Samsung LG)  when Sony could use a mobile friendly version of the xmb found on 80+ million psp's 80+ million ps3's and 20 million ps4's. It is a operating system known world wide so it would not need an introduction plus it's easy to operate.

2) Sony has its own app store on android devices called "Sony select" granted it is tiny compare to Google play but it could so easily be built on if it was the main market place for their phones

Ditching Android now would be suicide. A few years ago it could have worked... but most developers aren't interested in making (and further updating) dozens of app-versions for different operating systems and different app-stores. With an iOS + Android version they reach over 95% of the market... most developers waive the last 1 - 5%.

And most customers already had a smartphone, around 2 billion Android phones are already out there.There were 450 million Android phones sold in 2012 and 760 million Android phones sold in 2013... many of these smartphone users will look for an upgrade this or next year: http://www.gartner.com/newsroom/id/2665715

If they can't use their already bought or collected Android-apps (Google Play Store, Amazon AppStore with many free premium apps, Humble bundles...) on the new Sony smartphone or important apps like WhatsApp aren't available right at launch, many will look elsewhere for a new phone.

XMB ain't very touchscreen-friendly... Sony didn't replace it for the Vita just for fun. And by the way... the PS4 doesn't use XMB either.

A new mobile operating system + getting support from most important developers would be a huge and high risk investment... can Sony afford that now? It didn't really work out for Blackberry + Nokia.



Captain_Yuri said:

Not really... Windows Phone/BlackBerry is the perfect example as to why getting rid of android is a bad idea. If you aren't iOS or Android, you are going to fail miserably and that is due to the fact that your appstore is no where near as big as iOS or android and therefore, most people won't care about your phone. And I highly doubt people care about the Playstation Brand when it comes to mobile and anything to do with Playstation can be done while keeping Android as your OS

Imo, the thing that sells hardware in the mobile space isn't specs or anything like that, its Marketing and that is where both Apple and Samsung hit their audience cause imo, both Apple and Samsung can sell shit but they can market it to make it look like gold which the casuals will buy it and that is where Sony needs to improve on if they want to save their mobile division. Don't get rid of Android cause they need the apps library, and sure, integrate playstation but mostly focus on marketing and somehow find a way to market it as great if not better than Samsung/Apple and they will be competitive again

Nokia/ windows as much as I personally hate selling the device at work is actually really popular and yeah to start with they didn't have as many apps as android or ios but it is getting there and has been very successful successful, Sony could leave android behind if they got indie developers to produce mobile games for their app store as games are unbelievable selling point, you would be shocked at the amount of customers in their 50's 60's and 70's buy devices if it can run candy crush 



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Conina said:
phinch1 said:

1) Removing android from its phones!

Android makes Sony blend in with all its other competitors (HTC Samsung LG)  when Sony could use a mobile friendly version of the xmb found on 80+ million psp's 80+ million ps3's and 20 million ps4's. It is a operating system known world wide so it would not need an introduction plus it's easy to operate.

2) Sony has its own app store on android devices called "Sony select" granted it is tiny compare to Google play but it could so easily be built on if it was the main market place for their phones

Ditching Android now would be suicide. A few years ago it could have worked... but most developers aren't interested in making (and further updating) dozens of app-versions for different operating systems and different app-stores. With an iOS + Android version they reach over 95% of the market... most developers waive the last 1 - 5%.

And most customers already had a smartphone, over 1 billion Android phones are already out there. If they can't use their already bought Android-apps on the new Sony smartphone or important apps like WhatsApp aren't available right at launch, many will look elsewhere for a new phone.

XMB ain't very touchscreen-friendly... Sony didn't replace it for the Vita just for fun. And by the way... the PS4 doesn't use XMB either.

A new mobile operating system + getting support from most important developers would be a huge and high risk investment... can Sony afford that now? It didn't really work out for Blackberry + Nokia.


The Ps4 does use xmb.... How can you not see all apps and option and games displayed on a xmb it's just more colourful than the ps3 and psp because it has the power to run it



Removing android would be a big mistake IMO



aikohualda said:
customer care about brand and familiarity most of the time and familiarity...
most of the time specs is garbage to the consumer....

This is 100% true, and why Apple is so successful. 



lots of bad ideas here.



phinch1 said:
Captain_Yuri said:

Not really... Windows Phone/BlackBerry is the perfect example as to why getting rid of android is a bad idea. If you aren't iOS or Android, you are going to fail miserably and that is due to the fact that your appstore is no where near as big as iOS or android and therefore, most people won't care about your phone. And I highly doubt people care about the Playstation Brand when it comes to mobile and anything to do with Playstation can be done while keeping Android as your OS

Imo, the thing that sells hardware in the mobile space isn't specs or anything like that, its Marketing and that is where both Apple and Samsung hit their audience cause imo, both Apple and Samsung can sell shit but they can market it to make it look like gold which the casuals will buy it and that is where Sony needs to improve on if they want to save their mobile division. Don't get rid of Android cause they need the apps library, and sure, integrate playstation but mostly focus on marketing and somehow find a way to market it as great if not better than Samsung/Apple and they will be competitive again

Nokia/ windows as much as I personally hate selling the device at work is actually really popular and yeah to start with they didn't have as many apps as android or ios but it is getting there and has been very successful successful, Sony could leave android behind if they got indie developers to produce mobile games for their app store as games are unbelievable selling point, you would be shocked at the amount of customers in their 50's 60's and 70's buy devices if it can run candy crush 

It really isn't that successful at all...

http://www.idc.com/prodserv/smartphone-os-market-share.jsp

Period Android iOS Windows Phone BlackBerry OS Others
Q3 2014 84.4% 11.7% 2.9% 0.5% 0.6%

"Windows Phone dropped year over year, but was up sequentially from the second quarter, reflecting a change in vendor dynamics."

And its apps librarly is bearly growing... It still doesn't even have an offical Youtube app and its missing tons of other apps... Heres an example

https://www.youtube.com/watch?v=c3AgcltUM9s

And yes, I know that a lot of people will buy a device if it has candy crush but heres the thing... a) Getting people to develop apps on ur OS is hard, again look at that WP video and Blackberry, b) If you have two phones that cost about the same price with similar enough specs but one phone has over 1 million apps while the other has less than 10 thousand, which one do you honestly think that people would go for? Sure, it will grow eventually, but with that small userbase, most developers won't even bother unless Sony pays a ton of money and it will just shrink their userbase even more cause the apps they purchased on android suddently won't work with their newest phone so people will just go buy another phone with a different brand that does and Brand loyalty really isn't that great when it comes to phones...

Oh and dont forget, windows phone has been in the "market" since 2010 and its been 5 years without the official basic apps such as youtube



                  

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