a way Sony can save it's mobile division

[Jizz_Beard_thePirate]

phinch1 said:

Captain_Yuri said:

Not really... Windows Phone/BlackBerry is the perfect example as to why getting rid of android is a bad idea. If you aren't iOS or Android, you are going to fail miserably and that is due to the fact that your appstore is no where near as big as iOS or android and therefore, most people won't care about your phone. And I highly doubt people care about the Playstation Brand when it comes to mobile and anything to do with Playstation can be done while keeping Android as your OS

Imo, the thing that sells hardware in the mobile space isn't specs or anything like that, its Marketing and that is where both Apple and Samsung hit their audience cause imo, both Apple and Samsung can sell shit but they can market it to make it look like gold which the casuals will buy it and that is where Sony needs to improve on if they want to save their mobile division. Don't get rid of Android cause they need the apps library, and sure, integrate playstation but mostly focus on marketing and somehow find a way to market it as great if not better than Samsung/Apple and they will be competitive again

Nokia/ windows as much as I personally hate selling the device at work is actually really popular and yeah to start with they didn't have as many apps as android or ios but it is getting there and has been very successful successful, Sony could leave android behind if they got indie developers to produce mobile games for their app store as games are unbelievable selling point, you would be shocked at the amount of customers in their 50's 60's and 70's buy devices if it can run candy crush 

It really isn't that successful at all...

http://www.idc.com/prodserv/smartphone-os-market-share.jsp

Period	Android	iOS	Windows Phone	BlackBerry OS	Others
Q3 2014	84.4%	11.7%	2.9%	0.5%	0.6%

"Windows Phone dropped year over year, but was up sequentially from the second quarter, reflecting a change in vendor dynamics."

And its apps librarly is bearly growing... It still doesn't even have an offical Youtube app and its missing tons of other apps... Heres an example

https://www.youtube.com/watch?v=c3AgcltUM9s

And yes, I know that a lot of people will buy a device if it has candy crush but heres the thing... a) Getting people to develop apps on ur OS is hard, again look at that WP video and Blackberry, b) If you have two phones that cost about the same price with similar enough specs but one phone has over 1 million apps while the other has less than 10 thousand, which one do you honestly think that people would go for? Sure, it will grow eventually, but with that small userbase, most developers won't even bother unless Sony pays a ton of money and it will just shrink their userbase even more cause the apps they purchased on android suddently won't work with their newest phone so people will just go buy another phone with a different brand that does and Brand loyalty really isn't that great when it comes to phones...

Oh and dont forget, windows phone has been in the "market" since 2010 and its been 5 years without the official basic apps such as youtube