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Forums - Gaming - a way Sony can save it's mobile division

Mystro-Sama said:
Isn't the mobile division posting profit?


Wow. I had a very good response pointed out.

If you REALLY care read this

http://www.androidauthority.com/sony-mobile-profits-589872/



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aLkaLiNE said:

You just effectively killed any chance they have at penetrating mass market. Sony is trying to drop losses, not create them and with that being said do you realize what kind of capital they'd need to have or invest in order to create an operating system that wouldn't be baulked at when standing next to iOS or Android? These are two HIGHLY polished operating systems with years and years of refinement from two of the best tech companies in the world. Realistically, how do you think Sony has the time right now to create this let alone fund it amidst talks of cutting the division entirely? That makes no sense to me.

 

Next; including PSN on this phone would be a great idea. I'm behind that. Including the flagship phone within the ecosystem? Of course! But the way its marketed should focus on the hip crowd while serving the hardcore gamer on the side, not the forefront. Let this be a phone that celebrities want to own. Let it be a phone that has that wow factor. Gaming is fun but it doesn't have sex appeal and thats what this vita phone you suggest would miss.

 

One other major factor that you've glossed over is battery life. Theres a reason modern phones run lite games designed to sip on battery life. There's a reason most of these games are designed to let you pop in, play a few minutes and pop back out. The kind of games on vita aren't like that, they take time to load, time to boot up, they suck up battery life and it requires a pretty big investment of your time. We live in the era of attention deficit disorder and I truly don't believe having a bulky vita looking phone with horrible battery life is gonna ignite the sales chart. This might be what YOU want but I doubt its what the majority wants. Let them define their phones by aesthetics, focus more on expanding potential user base (more carriers), give it that sexy must have appeal and market THE SHIT out of it with a stuck up attitude. People will come in droves. It worked for Apple and it can work for Sony, I'm very confident in that. Cater to PlayStation gamers on the side but focus on the mass market.


They already have a super polished OS on the Vita, and they have everything else they need already running on the Z3. This would be an massive profit venture for them since they already have evething they need in place, and all software and entertainment would be purhased through PlayStation Network. 

The PlayStation brand is Sony now, and it has mas market appeal. They would have products for both those that want a current smartphone form factor, and the 200M people that bought PSP and DS. This would be the colest device on the freaking planet. Celebrities now days grew up with games, so they would be absolutly thrilled with a device like this.

Battery life is not an issue either. On my Z3 I can stream youtube to a bluetooth sound system all night and still have 20% battery left. If I stream Music Unlimited for 8 hours on stanima mode I end up with around 60% battery life. Both scenarios I have browsed the web, messed around with games for over an hour and all sorts of other things. A PlayStation Phone with the battery of the Z3 or bigger because of the avaiable space would easily last 24 hours with regular gaming, texting, vidoes, twitter etc.  

Jut doing the same hng as everyone else better and cheaper is what Son has done for years now, and look where they are. If they want succeed they need to playto thier strengths. They need to make PlayStation the unlimate destination for all home and moblecomputing needs. This is there battle to win, why would they contine to support the competition ove themselves when it has done nothing but drown them in red ink.



Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.

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10/03/2010 

KBG29 on PSN&XBL

PDF said:
Sony needs to Samsung it up and come up with more Sony phone specific apps that make the phone stand out. They also need much better marketing.

And even most of these Samsung exclusive apps and services are failures and are shut down one after another: Video Hub, Music Hub, Readers Hub, ChatOn, WatchOn...



Captain_Yuri said:

Not really... Windows Phone/BlackBerry is the perfect example as to why getting rid of android is a bad idea. If you aren't iOS or Android, you are going to fail miserably and that is due to the fact that your appstore is no where near as big as iOS or android and therefore, most people won't care about your phone. And I highly doubt people care about the Playstation Brand when it comes to mobile and anything to do with Playstation can be done while keeping Android as your OS

Imo, the thing that sells hardware in the mobile space isn't specs or anything like that, its Marketing and that is where both Apple and Samsung hit their audience cause imo, both Apple and Samsung can sell shit but they can market it to make it look like gold which the casuals will buy it and that is where Sony needs to improve on if they want to save their mobile division. Don't get rid of Android cause they need the apps library, and sure, integrate playstation but mostly focus on marketing and somehow find a way to market it as great if not better than Samsung/Apple and they will be competitive again


Iphone is best example why getting rid of adroid is a good idea. Vita and 3ds have also own OSs and they sell decent if they would be a smartphone model. 10 million vita users are willing to buy a handheld so sony could easily convince these folks to buy one single device instead of 2 which is more convenient. Espacially in japan where IOs is more popular than andoid sony could easily take that market back with a handheld/smartphone hybrid. And most money also comes from the eco systems which sony isnt owning on android.



kowenicki said:

Despite what people here want to believe, Windows mobile OS is actually beginning to carve a nice little niche for itself and other handset manufacturers are now looking at it again.

But to think a Sony only OS would do well is ludicrous, even Samsung are wary of pushing their Tizen OS too quickly or hard. If sony ditched Android and went their own OS overniohgt then their phone sales would drop off a cliff. Just stop making Mobile phone Sony, I (and other shareholderd) will be very grateful.

Samsung failed because they are an eletronics company, sony makes entertaiment and software. PSP, PS vita and other playstation devices had their own OS



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In Western Europe they did quite well last year... third place after Samsung and Apple. So they are ahead of HTC, LG, Huawei and many other Android competitors here:

 

Now they have to improve their share in the rest of the world.



I actually feel like sony sales have been picking up recently.



Ltd predictions by the time 9th Gen comes out

Ps4:110million

Xbox one :75 million( was 65) 

Wii u: 20 milliion

kowenicki said:

Despite what people here want to believe, Windows mobile OS is actually beginning to carve a nice little niche for itself and other handset manufacturers are now looking at it again.

But to think a Sony only OS would do well is ludicrous, even Samsung are wary of pushing their Tizen OS too quickly or hard. If sony ditched Android and went their own OS overniohgt then their phone sales would drop off a cliff. Just stop making Mobile phone Sony, I (and other shareholderd) will be very grateful.

 

The potential for success is there. As a shareholder, I want them to look at the mobile communications field as an area for growth. Its hard to look at sales figures from apple or Samsung and not have envy, especially considering the profit margins on iPhone are what... 300%? That's exactly the kind of market they should be stepping into, not coming out of. As a company that has some well designed hardware kits known for being durable, theres more incentive toward playing the game right now than not.

 

Once again, it would be foolish to create another OS at this point so I agree with you on that. The development would be too stressful for the fragilebstate they're in.



Ruler said:
Captain_Yuri said:

Not really... Windows Phone/BlackBerry is the perfect example as to why getting rid of android is a bad idea. If you aren't iOS or Android, you are going to fail miserably and that is due to the fact that your appstore is no where near as big as iOS or android and therefore, most people won't care about your phone. And I highly doubt people care about the Playstation Brand when it comes to mobile and anything to do with Playstation can be done while keeping Android as your OS

Imo, the thing that sells hardware in the mobile space isn't specs or anything like that, its Marketing and that is where both Apple and Samsung hit their audience cause imo, both Apple and Samsung can sell shit but they can market it to make it look like gold which the casuals will buy it and that is where Sony needs to improve on if they want to save their mobile division. Don't get rid of Android cause they need the apps library, and sure, integrate playstation but mostly focus on marketing and somehow find a way to market it as great if not better than Samsung/Apple and they will be competitive again


Iphone is best example why getting rid of adroid is a good idea. Vita and 3ds have also own OSs and they sell decent if they would be a smartphone model. 10 million vita users are willing to buy a handheld so sony could easily convince these folks to buy one single device instead of 2 which is more convenient. Espacially in japan where IOs is more popular than andoid sony could easily take that market back with a handheld/smartphone hybrid. And most money also comes from the eco systems which sony isnt owning on android.

Well... The thing with iphone is that a) It was the first to the market before android was even a thing b) It did it correctly c) It had the largest apps library d) Apple knows how to market arguably better than anyone... When Android came out and they were competing with iOS, in order to be competitive, Android essentially got the support of a large number of companies. You had Samsung, HTC, Motorolla, Acer, Sony, and many other companies that were coming out with phones and they all had one thing in common, it was Android which also got the developers of apps on board as well. And these were all large companies that had a lot of budget and that is one of the main ways how Android become competitive to iOS and now has the majority market share.

The issue with launching a new OS right now is that it will a) shrink the current userbase cause the people that purchased stuff on android cannot transfer their purchases to a different OS but it can transfer between different Android phones b) You are competiting against two platforms which have over 1 million apps each compared to the new OS's virtually nothing c) It will cost a fuck ton of money to do so and d) Competing against Apple and Samsung is already quite an impossible feat that many companies are already seeing and doing it with a new OS with significantly less apps with zero market awareness (cause its a new platform obviously) will be a giant money sink



                  

PC Specs: CPU: 7800X3D || GPU: Strix 4090 || RAM: 32GB DDR5 6000 || Main SSD: WD 2TB SN850

Removing Android would just destroy the phone completely. They don't have a competing platform.