a way Sony can save it's mobile division

[Jizz_Beard_thePirate]

Ruler said:

Captain_Yuri said:

Not really... Windows Phone/BlackBerry is the perfect example as to why getting rid of android is a bad idea. If you aren't iOS or Android, you are going to fail miserably and that is due to the fact that your appstore is no where near as big as iOS or android and therefore, most people won't care about your phone. And I highly doubt people care about the Playstation Brand when it comes to mobile and anything to do with Playstation can be done while keeping Android as your OS

Imo, the thing that sells hardware in the mobile space isn't specs or anything like that, its Marketing and that is where both Apple and Samsung hit their audience cause imo, both Apple and Samsung can sell shit but they can market it to make it look like gold which the casuals will buy it and that is where Sony needs to improve on if they want to save their mobile division. Don't get rid of Android cause they need the apps library, and sure, integrate playstation but mostly focus on marketing and somehow find a way to market it as great if not better than Samsung/Apple and they will be competitive again

Iphone is best example why getting rid of adroid is a good idea. Vita and 3ds have also own OSs and they sell decent if they would be a smartphone model. 10 million vita users are willing to buy a handheld so sony could easily convince these folks to buy one single device instead of 2 which is more convenient. Espacially in japan where IOs is more popular than andoid sony could easily take that market back with a handheld/smartphone hybrid. And most money also comes from the eco systems which sony isnt owning on android.

Well... The thing with iphone is that a) It was the first to the market before android was even a thing b) It did it correctly c) It had the largest apps library d) Apple knows how to market arguably better than anyone... When Android came out and they were competing with iOS, in order to be competitive, Android essentially got the support of a large number of companies. You had Samsung, HTC, Motorolla, Acer, Sony, and many other companies that were coming out with phones and they all had one thing in common, it was Android which also got the developers of apps on board as well. And these were all large companies that had a lot of budget and that is one of the main ways how Android become competitive to iOS and now has the majority market share.

The issue with launching a new OS right now is that it will a) shrink the current userbase cause the people that purchased stuff on android cannot transfer their purchases to a different OS but it can transfer between different Android phones b) You are competiting against two platforms which have over 1 million apps each compared to the new OS's virtually nothing c) It will cost a fuck ton of money to do so and d) Competing against Apple and Samsung is already quite an impossible feat that many companies are already seeing and doing it with a new OS with significantly less apps with zero market awareness (cause its a new platform obviously) will be a giant money sink