Like seriously? Forget competing with Sony/MS. I'm seeing smartphone games get far more marketing than Nintendo's games. 

I've seen that Kate Upton smartphone game commercial that aired during the Superbowl like 10 times this week already:

https://www.youtube.com/watch?v=XkaWyrm8EQg

And the Liam Neeson Clash of Clans smartphone commercial:

https://www.youtube.com/watch?v=GC2qk2X3fKA

I know internally Nintendo has probably given up on the Wii U being any kind of success and they're likely dissapointed in the 3DS too, but you can't just let all your mindshare slip from the market and think people are just going to come running back in 1.5-2 years when you decide to launch Glorious Wonder Fusion Platform. 

You're right. It seems they only do some decent marketing for their top of the top tier games like Mario Kart, Smash and Zelda. They need to market better other titles and spread more their appeal.

Yep advertising has been absolutely horrible by Nintendo this generation. Hopefully they can fix this problem and advertise the hell out of their next-gen devices right out of the gate.

Theres a huge difference between Smartphone game marketing and Console game marketing. Smartphone game marketing is much more about simply getting the name out. Because of the low barrier of entry (often free), if people know the name of your game, they will try it.

Obviously console gaming is a radically different beast. The barrier for entry is much higher to the tune of hundreds of dollars (console+game), so convincing someone isn't as easy as making them know it exists.

Also, you have to take into consideration the audience. How do people learn about smartphone games? For the most part, a vast majority of them get no real publicity through game sites and whatnot, and you are mostly selling to people who wouldn't see the game websites anyways. With console games, I'd guess that a large chunk of the audience learn about games through game sites. If you consider all of the sales of the game, how many people would say that they bought any console game due to an advertisement? I'd guess not many relative to mobile games

Because of all of this (and more), marketing is much less of a shotgun tactic for console games, and targeted advertisement tends to be much more economical.

Nintendo handled gaming market have been invaded by smartphone, blame iphone and android for that. They need to create another market or compete with the same price and technology in the future if they still want to competing on the same market segment.

Kinda bugs me too. And I don't even watch television!!

Want to know the difference though? Nintendo games are mostly aimed at Nintendo fans--of which there are few--and kids. Smartphone games are aimed at everyone with a smartphone, which numbers over a billion by some estimates.

I agree that Nintendo could be doing a better job with the advertising they have, but just reaching more people doesn't count for much when your brand just doesn't appeal to a very large audience. Back in the Wii days when they had the casual market--THAT would have been a time to be running Superbowl ads for Wii Fit and stuff. But right now Nintendo just isn't where it once was. Smartphones have the install base to justify any and all advertising.

Indeed it's different but, smartphone gaming market eating a lot of dedicated gaming market. Thanks to exclusive first party tittle from Nintendo which we would not able to find on Smart phone 3DS able to stand until now. But dedicated gaming market become small year after year, and Nintendo alone will not able to hold except other competitor help them out (exm: Vita 2 maybe). But we know that Vita is a failed product and i dont think SONY will invest again on dedicated mobile gaming market anymore.

This is as cartoony as any Nintendo game yet it gets a cool Superbowl spot with Liam Neeson. 

Maybe Nintendo needs to stop marketing their own games (regardless of style) like they're making Saturday Morning TV cartoon commercials. 

You're in the business of selling video games, you need to be somewhat cool, you're not selling breakfast cereal to kids (which is how Nintendo markets).

Not when kids are getting hooked smartphone games at a young age and cutting out Nintendo hardware entirely. 

Smartphones/tablets are a huge problem for Nintendo.