Nintendo Getting Outmarketed By Smartphone Games

[Soundwave]

 

DerpSandwich said:
Want to know the difference though? Nintendo games are mostly aimed at Nintendo fans--of which there are few--and kids. Smartphone games are aimed at everyone with a smartphone, which numbers over a billion by some estimates.

I agree that Nintendo could be doing a better job with the advertising they have, but just reaching more people doesn't count for much when your brand just doesn't appeal to a very large audience. Back in the Wii days when they had the casual market--THAT would have been a time to be running Superbowl ads for Wii Fit and stuff. But right now Nintendo just isn't where it once was. Smartphones have the install base to justify any and all advertising.

This is as cartoony as any Nintendo game yet it gets a cool Superbowl spot with Liam Neeson. 

Maybe Nintendo needs to stop marketing their own games (regardless of style) like they're making Saturday Morning TV cartoon commercials. 

You're in the business of selling video games, you need to be somewhat cool, you're not selling breakfast cereal to kids (which is how Nintendo markets).