People need to remember that these multi-billion dollar corporations are in business to make money. That is their main goal. That isn't to say there aren't those within the corporation who have other motivations though. I think Bill Gates and Steve Balmer saw the Xbox project as a natural business move and felt Microsoft should be moving into the living room. That's where all the money. That's where Sony was heading. I think some of Xbox's original creators such as Seamus Blackley, J Allard, and Ed Fries were probably more passionate about creating the best video game console they could.
Herein lies the main problem I've always had with Microsoft. They aren't really passionate creators. That's not part of their corporate identity. Dominating markets is what they're all about. This was the mistake Microsoft made when they bought Rare. They thought that by buying Rare, they would have their own mini Nintendo. But you can't make your own Nintendo. They never did, nor could they ever understand the type of relationship that Nintendo and Rare had.
Nintendo on the other hand has a completely different culture. While just like other companies, they sought to make as much money as possible. However, whereas Microsoft's culture was about market domination, Nintendo's culture became more about creating passionate products. Hiroshi Yamauchi was probably the first to take people within Nintendo who had backgrounds in art and put them in charge of projects. He realized that the creative process and the passion to create is the most important part of product development. Again, Nintendo is a corporation like everyone else. While they do have a passion for the product, it's also no surprise that we see many sequels and spinoffs with their IP's.
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