Ok, so let's take the fact that this is Microsoft out of the equation. Let's just say it's a console manufacturer in general, do we REALLY want to see politics and political advertising infecting our gaming experience??
http://www.gamespot.com/articles/microsoft-wants-targeted-political-ads-on-xbox-live-dashboard-courting-conservatives/1100-6418181/?utm_medium=referral&utm_source=pulsenews