The PS3 launched with a very limited selection of exclusive content. Micro could overcome that, if they work for that.
But then the article talks about games being canceled after not developing as expected and those canceled games should have been the eventual solution to a weak launch.
Other option for Micro is to do what the article says: sign exclusives. But of course, this guy could be right or wrong.
Nintendo is selling their IPs to Microsoft and this is true because:
http://gamrconnect.vgchartz.com/thread.php?id=221391&page=1