Just saw this on Neogaf and thought it was worth posting.

SE expected Tomb Raider to ship 3.4M in a month ?

http://www.neogaf.com/forum/showthread.php?t=529968

Ouch!

actually tomg raider did ship 3.4 million, the expectations were not revealed

http://www.eurogamer.net/articles/2013-03-26-tomb-raider-has-sold-3-4-million-copies-failed-to-hit-expectations

lol they have no reason to be disappointed with Hitman Absolution and Tomb Raider sales.

I'm assuming this means they stuffed the channels (thus the price protection line in the graphic). But still, what the fuck are they smoking over there that 3.4 million isn't enough?

i have no idea! there are some really big issue's at square, they are having trouble making profits even though their games are selling really good. 

also this does show the massive undertracking the site did for tomb raider. there is no way there are 2 million copies on shelves one month after release

"3.4 million copies of Tomb Raider have been sold in four weeks, publisher Square Enix has revealed, which is not enough to hit the game's sales target." 

How high did they set the bar?

It is really concerning that they aren't making money with these games.

Sleeping Dogs, I can kind of understand how that didn't make money, given the development troubles, but the others are really concerning

I have been impressed with the way that Squeenix has handled its games from the old Eidos studios and was hoping they would keep this going, but clearly they won't

Of course, there is an easy solution, make and release KH3, Versus and FFXV

Dat high developing costs........

I think it means that they expected 3.4m but sold less. The language is not very clear though, so it could mean any of the two scenarios.