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Forums - Nintendo Discussion - Wii U, a marketing problem or are the masses just not interested?

Mensrea said:
People keep saying it's the marketing, it's not that, you have to have something interesting to market before there is good marketing, and right now the Wii U has nothing.


They may not have a strong library yet, (though no system ever does a few months into its life) but they could at least be doing a better job of hyping upcoming games. They're still keeping a tight lid on whatever Retro is making, and overall they're barely talking about what's on the way, which makes people think nothing is coming. The last Nintendo Direct was a nice change from this, but it's nowhere near enough. They need to get people excited for the likes of Bayonetta 2 and Retro's new game.



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NintendoPie said:
DanneSandin said:
Advertisement sucks. Plain and simple.

Nintendo really should have shown us the capabilities of the system with a new game from Retro (or maybe Monolith), just to show that it's actually more powerful than PS360. And if it's not more powerful, why the hell would anyone buy this piece of shit when PS720 will come out within a year??

Why the hell did people buy the Wii when the PS360 had obviously better graphics?

Becouse you cannot deceive twice.



Vinniegambini said:

 

The Wii U, released 7 weeks ago in North America, has had an underwhelming response by gamers and media alike to say the least. Though the console has outsold the Xbox 360 and PS3 if one compares launch windows, and sold approximately 2.5 million worldwide to date, it seems that the Wii U simply does not resonate much with the gaming community and the general public. I believe one can attribute this to the poor marketing efforts and direction of NOA (EUR as well). Please see the below video:

https://www.youtube.com/watch?v=7dbGJieRaH0

The ads simply do not aspire much confidence, are confusing, and are lifeless. Furthermore, concentrating on the controller throughout the whole add portrays the product as simply an add-on for the Wii (showing Wii remotes as well does not help), not a brand new console.

I genuinely believe that the Wii U can be a success for Nintendo; however, their marketing efforts need to take a different spin. One only needs to look at the Japanese commercials and capitalize on that. Please see the below:

https://www.youtube.com/watch?v=YyT1AC5PiGM

The commercial conveys what the product is: a new HD console, enhances the gaming experience with the tablet controller, and gives the player the option to play on the gamepad while someone watches the TV; it's simple, effective and informative. Why hasn't NOA and EUR taken that approach?

In the end, do you think the Wii U's performance is due to poor marketing efforts or is it simply dead on arrival? I'd like to know your opinion.


What?, that statment not explains why xbox1, xbox360, fails in Japan, and why next xbox will also failed in that market, poor marketing?, poor games?, so a Japan company misterously do great games and commercials in launching consoles but US companyes will fails over and over and over on both thinks in Japan?.



mamec said:
NintendoPie said:
DanneSandin said:
Advertisement sucks. Plain and simple.

Nintendo really should have shown us the capabilities of the system with a new game from Retro (or maybe Monolith), just to show that it's actually more powerful than PS360. And if it's not more powerful, why the hell would anyone buy this piece of shit when PS720 will come out within a year??

Why the hell did people buy the Wii when the PS360 had obviously better graphics?

Becouse you cannot deceive twice.

People are buying the 3DS after the DS was graphically weaker than the PSP. People bought the PS2 despite the PS1 not overpowering the N64.



Nintendo messed up in not getting enough original software out within the actual launch period of the first 3 to 4 months.

They claimed to have learned from their past mistakes but obviously, they misjudged the weight a few ports would have on the buying populace. The Wii U with a few stronger launch titles could easily be doing a lot better but Nintendo dropped the ball and now they are suffering for it.



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mamec said:
NintendoPie said:
DanneSandin said:
Advertisement sucks. Plain and simple.

Nintendo really should have shown us the capabilities of the system with a new game from Retro (or maybe Monolith), just to show that it's actually more powerful than PS360. And if it's not more powerful, why the hell would anyone buy this piece of shit when PS720 will come out within a year??

Why the hell did people buy the Wii when the PS360 had obviously better graphics?

Becouse you cannot deceive twice.

Yes you can. As someone already posted; the 3DS is kicking the Vita's butt yet it has worse graphics. Same with the DS vs. PSP.



NintendoPie said:
mamec said:
NintendoPie said:
DanneSandin said:
Advertisement sucks. Plain and simple.

Nintendo really should have shown us the capabilities of the system with a new game from Retro (or maybe Monolith), just to show that it's actually more powerful than PS360. And if it's not more powerful, why the hell would anyone buy this piece of shit when PS720 will come out within a year??

Why the hell did people buy the Wii when the PS360 had obviously better graphics?

Becouse you cannot deceive twice.

Yes you can. As someone already posted; the 3DS is kicking the Vita's butt yet it has worse graphics. Same with the DS vs. PSP.

I think it has more to do with not supporting the Wii strongly enough at the same time that the PS360 are living it up with great new games.  The DS & DSi got great games even after the 3DS launched, if you bought a DS you didn't feel like a chump for doing so.  It has less to do with the systems power & more to do with lack of support.



Handheld market outside of Japan is more centered towards kids, so graphics don't matter as much as low price point + kid-friendly franchises.

Console market is a different beast, the 14-35 year old males who drive the market don't want handhelds, they want a home console to play on the big screen with high end visuals.

Wii U is not what they want after 6-7 years of the 360/PS3.

Casuals aren't interested because there's no "hook" to the system like the Wiimote was. People who want Just Dance can play that on their Wii for $30.

Nintendo's basically stuck relying on their core fanbase. And the problem with that even is that a lot of Nintendo fans are not accustomed to paying high prices for hardware, so a lot of them are holding off on the Wii U for $300-$350, which probably explains the abyssmal sales all around even with Super Mario + Nintendo Land.

The 3DS is also selling no where near the types of numbers the DS was in its prime in the West, Japan is really carrying the platform often selling as much Europe + North America combined week to week.



Aielyn said:

First of all, the Wii U has only just been out for two months, so you can't possibly compare it with the first three months of the Wii, yet.

Second of all, the Wii launched in 2006, not 2005.

Third of all, VGChartz doesn't put the "graphic" up on the homepage until there's something to compare. The Wii U is out, but neither of the other two 8th gen systems have released. The exact same thing happened in the time between the 3DS and Vita releases - the graphic still only showed DS vs PSP, because without the Vita having been released, there was no comparison to be made, yet.

Fourth of all, the Wii was a phenomenon - to sell 40% less than Wii sales isn't a disaster, it's pretty much as-expected for the first system of a generation.

Just to emphasise this last point, consider that the Xbox 360, in its first three calendar months on sale, sold 1.7 million units. It was released a year before the PS3 and Wii, and thus had a weaker launch period. The PS3 sold even less (although that's probably partially due to the fact that it didn't launch in Europe at the same time).

But then, you should be thankful I bothered to respond to your comment at all. Your post was poorly-written in the way that a lazy native English speaker would write, had multiple obvious errors, and didn't contain a single point that was worth reading. Next time, if you want to get into a discussion about a serious topic, put some effort into your damn post.

1. The Wii-U came out on november not at december (Take look at wikipedia)

2. You are right, that was a typing error

3. Thank you for this information. But i disagree. With apearing the PS-Vita on the market, vgchartz immediatly changed the graphic. And this is why i ask for an WiiU update!

4. That is not correct. The Wii sales was much higher than die gamecube sales at the compareable period. That disproves your statement.

I think the problem is: The Wii to criticize is unwanted.

But you should be thankful I bothered to respond to your comment at all. At the end your post was very, very unfriendly. Is this typical for australian? Let me say i have a handycap. I can see only 15% per eye. Every year i am visiting america and i can say americans are friendly. (handycap makes no different)



Be friendly!

NintendoPie said:
mamec said:
NintendoPie said:
DanneSandin said:
Advertisement sucks. Plain and simple.

Nintendo really should have shown us the capabilities of the system with a new game from Retro (or maybe Monolith), just to show that it's actually more powerful than PS360. And if it's not more powerful, why the hell would anyone buy this piece of shit when PS720 will come out within a year??

Why the hell did people buy the Wii when the PS360 had obviously better graphics?

Becouse you cannot deceive twice.

Yes you can. As someone already posted; the 3DS is kicking the Vita's butt yet it has worse graphics. Same with the DS vs. PSP.

That statment is only valid in the case what PSV or any other portable gaming system outsells a Nintendo ones, wichs (at the moment) it was never happened. So can't twice.