Scott Garfield/Disney Enterprises
Walt Disney Studios topped the national home video sales charts the week ending March 25 with The Muppets, a family film that grossed $88.6 million in theaters and generated a surprising 52 percent of its first-week sales from Blu-ray Disc.
The Muppets debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc chart. The film also debuted at No. 4 on Home Media Magazine’s weekly video rental chart, behind Sony Pictures’ The Girl With the Dragon Tattoo at No. 1, Universal Studios’ Tower Heist, fresh off its 28-day rental moratorium, at No. 2, and the Sony Pictures comedy Jack and Jill at No. 3.
The acclaimed Girl With the Dragon Tattoo, which took in $102.5 million in U.S. theaters, debuted at No. 2 on both sales charts, moving 78 percent as many units as The Muppets, Nielsen data shows.
Bowing at No. 3, also on both sales charts, was the Universal Studios’ Hop, an Easter Bunny film that grossed $108.1 million at the box office.
Girl With the Dragon Tattoo generated 55 percent of its first-week sales from Blu-ray Disc, while for Hop the tally was 36 percent.
Warner’s Happy Feet Two, the No. 1 seller the previous week, dropped to No. 6 on First Alert, behind Paramount’s The Adventures at Tintin at No. 4 (down from No. 2) and 20th Century Fox’s newly released comedy The Sitter ($30.4 million box office) at No. 5.