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Forums - Gaming Discussion - CBS rejects EA's 'Dante's Inferno' Super Bowl ad

BoneyBoy on 01 February 2010

EA rejects 'Dante's Inferno' Super Bowl ad (video)

CBS has rejected another Super Bowl ad, this time for telling viewers to "Go to Hell."

The trailer for the epic Electronic Arts' game "Dante's Inferno" contains plenty of scenes of a warrior fighting beasts in the netherworld. But it was the game's widely used marketing tagline that had CBS seeing red.

The commercial will still air, only with the tagline "Hell Awaits" instead. 

The verdict follows CBS' controversial decisions to air a pro-life ad from conservative group Focus on the Family during the big game, and to reject an ad from a gay dating site that showed two men making out.

Here's the original version of the Electronic Arts ad for "Dante's Inferno":

http://www.thrfeed.com/2010/02/ea-dantes-inferno-super-bowl-ad-.html

Damn that sucks!  I thought the ad looked cool :)~



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silicon on 01 February 2010

Maybe they want them rejected on purpose.... don't have to pay and still get a ton of publicity



BoneyBoy on 01 February 2010

True...there is a lot of free publicity now. Banned books...movies...etc. always seem to sell better



Seece on 01 February 2010

"The verdict follows CBS' controversial decisions to air a pro-life ad from conservative group Focus on the Family during the big game, and to reject an ad from a gay dating site that showed two men making out."

Oh pleease



 

iLLmaticV3 on 01 February 2010

"Go to Hell" that probably would have caused a media outcry, which in turn would have BOOSTED SALES!



Odd. Future. Wolf. Gang. Kill. Em. All. OFWGKTA Don't give a fuck!

Fuck Steve Harvey. FREE EARL!

Final Fantasy Versus XIII will be the GREATEST game EVER made!!!

I'd take a bullet for Square-Enix! 

 

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Ssenkahdavic on 01 February 2010

If they showed this, Id be more than happy to go to hell (and I would buy the game!)

Oh well, still buying it.



 

  

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SnesTea on 01 February 2010

That's an awesome tagline! They only changed it to appease old people.



patapon on 01 February 2010

Hmm... if I was a football fan watching the superbowl and I wasn't an avid gaming forum goer...

This picture would be more understandable than that commerical.

Anyway, still looking forward to the game. Simply gonna have to do a little explaining to my non gamer pals...



richardhutnik on 01 February 2010

Well, my interest in the game got increased. If the game actually gets involved with the nature of sin and redemption, then my interest does increase.



Avarice28 on 01 February 2010
richardhutnik said:
Well, my interest in the game got increased. If the game actually gets involved with the nature of sin and redemption, then my interest does increase.

You need to read the book, it is a fantastic read and will be more indepth than the game (IMO).  The story is all about death, punishment (for sins), and redemption.