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Forums - Sales Discussion - Take Two explains poor Grand Theft Auto IV DLC and retail sales

regardless of what its actually sold...if the game was better, the dlc would have sold better.



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also like to point out.. not like Take two lost any money from it considering MS coughed up 50 million $$$ for 2 DLC's



It sounds like the spent $50 million on the DLC...

which makes reasonably good sales look like really bad sales.


They might sell a million of the disc version... but how much of that $50 million will they recoup?

Especially since these are investors... they didn't want to just make their money back. They were hoping for at least 20%. Otherwise their money could have gone elsewhere...



If Rockstar blew the $50 on making 2 episodes, they are probably the worst developer ever. They probably expected to sell 100% attach rate or something crazy...Realistically, they should have modeled for a 30-40% attached rate LTD, which the DLCs are tracking towards. Lost and the Damn has done at least 2 million, and Gay Tony is probably near a million, if not already past it. Here's the thing of it tho...this problem is completely Rockstar's fault. M$ funded them $50 MILLION DOLLARS (or so we've heard) for these 2 DLCs, and it took them over a year to release the second one...whereas Bethesda was able to get out 5 DLCs in a shorter period of time...The Ballad of Gay Tony should have been released in March, and Lost and the Damned should have been released 4-6 months after the game launched. Rockstar was off working on GTA games on portables, and Agent, and Red Dead Redemption, instead of focusing on getting a paid product out. I'm sure M$ is giving them a fuck you finger on any DLC for the future...which in hindsight is some of why TakeTwo is always having money problems...you've got a $50 million opportunity and you fuck it up.



"...You can't kill ideas with a sword, and you can't sink belief structures with a broadside. You defeat them by making them change..."

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why not just do a game of the year edition, have all 3 games on 1 disc, sell it a platinum price and just watch the money roll in rather than do the bullshit they've done and then bitch.



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the easist solution is to release the packs on ps3. theres a new rockstar store up on psn, i think it will be in there in next few months.



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heruamon said:
If Rockstar blew the $50 on making 2 episodes, they are probably the worst developer ever. They probably expected to sell 100% attach rate or something crazy...Realistically, they should have modeled for a 30-40% attached rate LTD, which the DLCs are tracking towards. Lost and the Damn has done at least 2 million, and Gay Tony is probably near a million, if not already past it. Here's the thing of it tho...this problem is completely Rockstar's fault. M$ funded them $50 MILLION DOLLARS (or so we've heard) for these 2 DLCs, and it took them over a year to release the second one...whereas Bethesda was able to get out 5 DLCs in a shorter period of time...The Ballad of Gay Tony should have been released in March, and Lost and the Damned should have been released 4-6 months after the game launched. Rockstar was off working on GTA games on portables, and Agent, and Red Dead Redemption, instead of focusing on getting a paid product out. I'm sure M$ is giving them a fuck you finger on any DLC for the future...which in hindsight is some of why TakeTwo is always having money problems...you've got a $50 million opportunity and you fuck it up.

See, I agree with that.  I just can't understand how they messed up a $50 M funding.  It's amazing.  I doubt MS care because what I believe they wanted was the perception at launch that GTA IV on 360 would be significantly better choice due to major exclusive DLC.

But for the DLC to come out as late as it did, and to cost that much - I'm just amazed.  I mean it was huge DLC, but still and all t seems excessive.

I think you can get away with late DLC for titles like Oblivion and Fallout 3, that have levels and are RPGs, but not something like GTA IV.  I think the DLC sold good considering how late it was, but it would sure have sold a lot more if released a lot closer to the actual game launch.



Try to be reasonable... its easier than you think...

Well, a lot of people (me included) just did not like GTA4. Why get its DLC?

That could be a part of the problem here....



Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. "  thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."

1) Didn't Lost and Damned sell 1 million in its first week on XBL? I heard that being thrown around.

2) I don't know where they got 160k for Episodes from Liberty City from, because it sold 330k in NA alone, and VGC has it at 810k WW.



(Former) Lead Moderator and (Eternal) VGC Detective

Reasonable said:
heruamon said:
If Rockstar blew the $50 on making 2 episodes, they are probably the worst developer ever. They probably expected to sell 100% attach rate or something crazy...Realistically, they should have modeled for a 30-40% attached rate LTD, which the DLCs are tracking towards. Lost and the Damn has done at least 2 million, and Gay Tony is probably near a million, if not already past it. Here's the thing of it tho...this problem is completely Rockstar's fault. M$ funded them $50 MILLION DOLLARS (or so we've heard) for these 2 DLCs, and it took them over a year to release the second one...whereas Bethesda was able to get out 5 DLCs in a shorter period of time...The Ballad of Gay Tony should have been released in March, and Lost and the Damned should have been released 4-6 months after the game launched. Rockstar was off working on GTA games on portables, and Agent, and Red Dead Redemption, instead of focusing on getting a paid product out. I'm sure M$ is giving them a fuck you finger on any DLC for the future...which in hindsight is some of why TakeTwo is always having money problems...you've got a $50 million opportunity and you fuck it up.

See, I agree with that.  I just can't understand how they messed up a $50 M funding.  It's amazing.  I doubt MS care because what I believe they wanted was the perception at launch that GTA IV on 360 would be significantly better choice due to major exclusive DLC.

But for the DLC to come out as late as it did, and to cost that much - I'm just amazed.  I mean it was huge DLC, but still and all t seems excessive.

I think you can get away with late DLC for titles like Oblivion and Fallout 3, that have levels and are RPGs, but not something like GTA IV.  I think the DLC sold good considering how late it was, but it would sure have sold a lot more if released a lot closer to the actual game launch.

Yeah...I don't think M$ was highly upset, since the DLCs have grossed more than $50 million in sales, and I'm sure TTWO hasn't seen a penny of that money from the DLCs, which is why the CEO is whining.  You're spot-on for DLC for RPGs over an action game like GTA...look at AC2...DLC is coming in Feb 2010.  I think the DLc is doing fine, and I have both, but let's look at 2009 for the 360.  We have huge gaps of content that if Rockstar was serious, this thing could have been launch...like in May thru July.  The First one should have been launch in Feb thru April timeframe.



"...You can't kill ideas with a sword, and you can't sink belief structures with a broadside. You defeat them by making them change..."

- From By Schism Rent Asunder