Take Two explains poor Grand Theft Auto IV DLC and retail sales

[heruamon]

If Rockstar blew the $50 on making 2 episodes, they are probably the worst developer ever. They probably expected to sell 100% attach rate or something crazy...Realistically, they should have modeled for a 30-40% attached rate LTD, which the DLCs are tracking towards. Lost and the Damn has done at least 2 million, and Gay Tony is probably near a million, if not already past it. Here's the thing of it tho...this problem is completely Rockstar's fault. M$ funded them $50 MILLION DOLLARS (or so we've heard) for these 2 DLCs, and it took them over a year to release the second one...whereas Bethesda was able to get out 5 DLCs in a shorter period of time...The Ballad of Gay Tony should have been released in March, and Lost and the Damned should have been released 4-6 months after the game launched. Rockstar was off working on GTA games on portables, and Agent, and Red Dead Redemption, instead of focusing on getting a paid product out. I'm sure M$ is giving them a fuck you finger on any DLC for the future...which in hindsight is some of why TakeTwo is always having money problems...you've got a $50 million opportunity and you fuck it up.