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Forums - Sales - Pachter : I'm TROUBLED by Lackluster Uncharted 2 SALES!

BoneyBoy said:
LMAO at the people saying "naughty dog said they would be happy with 2.5 million sold"

Have you ever heard of public relations? What else are they gonna say?

The ps3 install base has grown by about 10 million since UC1 released, the game is being advertised like crazy, it got OUTSTANDING REVIEWS and it has TONS of media hype.

Be reasonable, sales of this game so far have been extremely disappointing. Deep down in their hearts, every sony fan/employee knows it

Naughty Dog must be very sad when they are making a profit already. Poor Naughty Dog, Sony must be sad too. I pity them. Deep down their hearts they must be very sad but hey! look on the bright side Uncharted 2 will also stop selling tomorrow so they must be freaking happy. Lucky them!

@ stefan

 

Uncharted was only 20 million to make. Assuming that they getting $30 for every copy.

Let's do the math- 30 X 1.5 million = 45000000

Here's a link I found.  http://socialexec.com/2009/02/07/development-uncharted-2-cost/

 

 

 

 



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NoCtiS_NoX said:
BoneyBoy said:
LMAO at the people saying "naughty dog said they would be happy with 2.5 million sold"

Have you ever heard of public relations? What else are they gonna say?

The ps3 install base has grown by about 10 million since UC1 released, the game is being advertised like crazy, it got OUTSTANDING REVIEWS and it has TONS of media hype.

Be reasonable, sales of this game so far have been extremely disappointing. Deep down in their hearts, every sony fan/employee knows it

Naughty Dog must be very sad when they are making a profit already. Poor Naughty Dog, Sony must be sad too. I pity them. Deep down their hearts they must be very sad but hey! look on the bright side Uncharted 2 will also stop selling tomorrow so they must be freaking happy. Lucky them!

 

[qouteStefan.De.Machtige: ]

Financially it's probably a dissapointment. The development costs and the big marketing were huge for this game.

Boneyboy does have a point. The game had everthing going for it. It did good, not great.

I guess this proves again that reviews don't affect sales too much.[/qoute]

Uncharted was only 20 million to make. Assuming that they getting $30 for every copy

Let's do the math- 30 X 1.5 million = 45000000

Here's a link I found.  http://socialexec.com/2009/02/07/development-uncharted-2-cost/

 

 

 

 

Marketing could add another 20 million of costs. UC2 had a Big marketing push.

30 dollar  profit per sold seems high. If it were that high, then a lot gamecompany's wouldn't have gone bankrupt.

Uncharted 2 is also bundled a lot which means it's sold under it's price. I'm not sure by how much but profits from bundles will be low.

 

 

 



In the wilderness we go alone with our new knowledge and strength.

The game has sold more than what i expected. Look at Uncharted 1 it has good legs and could end up selling 3 million so why wouldn´t U2 have just as good legs. I expect U2 to sell atleast 3 million by end of 2010.



 

Stefan.De.Machtige said:
NoCtiS_NoX said:
BoneyBoy said:
LMAO at the people saying "naughty dog said they would be happy with 2.5 million sold"

Have you ever heard of public relations? What else are they gonna say?

The ps3 install base has grown by about 10 million since UC1 released, the game is being advertised like crazy, it got OUTSTANDING REVIEWS and it has TONS of media hype.

Be reasonable, sales of this game so far have been extremely disappointing. Deep down in their hearts, every sony fan/employee knows it

Naughty Dog must be very sad when they are making a profit already. Poor Naughty Dog, Sony must be sad too. I pity them. Deep down their hearts they must be very sad but hey! look on the bright side Uncharted 2 will also stop selling tomorrow so they must be freaking happy. Lucky them!

 

[qouteStefan.De.Machtige: ]

Financially it's probably a dissapointment. The development costs and the big marketing were huge for this game.

Boneyboy does have a point. The game had everthing going for it. It did good, not great.

I guess this proves again that reviews don't affect sales too much.[/qoute]

Uncharted was only 20 million to make. Assuming that they getting $30 for every copy

Let's do the math- 30 X 1.5 million = 45000000

Here's a link I found.  http://socialexec.com/2009/02/07/development-uncharted-2-cost/

 

 

 

 

Marketing could add another 20 million of costs. UC2 had a Big marketing push.

30 dollar  profit per sold seems high. If it were that high, then a lot gamecompany's wouldn't have gone bankrupt.

Uncharted 2 is also bundled a lot which means it's sold under it's price. I'm not sure by how much but profits from bundles will be low.

 

 

 

 It's probably higher then $30 as they're not paying Sony royalties and stuff, GameStop and co buy the games for ~$45 (Cba to dig up a source), so after the packages and shipping and whatever else $30 seems reasonable.

 I think it didn't sell great, it's kind of sad as even thoguh it's sales are pretty 'meh' in the USA, it'd be unreasonable to have expected it to sell much better. It says more about the PS3's downfall in the USA then Uncharted 2's sales - it's holding up well in Europe though.,



Stefan.De.Machtige said:

Marketing could add another 20 million of costs. UC2 had a Big marketing push.

30 dollar  profit per sold seems high. If it were that high, then a lot gamecompany's wouldn't have gone bankrupt.

Uncharted 2 is also bundled a lot which means it's sold under it's price. I'm not sure by how much but profits from bundles will be low.

 

 

 

Gamecompany?  I am confused? by gamecompany you mean like SE, Activsion or EA? If it is then, Sony doesn't get the whole $30 they only get a small fraction of it.

Since Uncharted 2 is a First party game $30 is seems about right, no royalties whatsoever and also I think Thesource mention $38? not so sure about that.

As for the advertising budget I can't comment on how much budget Sony use for uncharted. Let's just use your 20 million theory. That leaves about 5 million profit and remember uncharted 2 is still selling.



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NoCtiS_NoX said:
Stefan.De.Machtige said:

Marketing could add another 20 million of costs. UC2 had a Big marketing push.

30 dollar  profit per sold seems high. If it were that high, then a lot gamecompany's wouldn't have gone bankrupt.

Uncharted 2 is also bundled a lot which means it's sold under it's price. I'm not sure by how much but profits from bundles will be low.

 

 

 

Gamecompany?  I am confused? by gamecompany you mean like SE, Activsion or EA? If it is then, Sony doesn't get the whole $30 they only get a small fraction of it.

Since Uncharted 2 is a First party game $30 is seems about right, no royalties whatsoever and also I think Thesource mention $38? not so sure about that.

As for the advertising budget I can't comment on how much budget Sony use for uncharted. Let's just use your 20 million theory. That leaves about 5 million profit and remember uncharted 2 is still selling.

Didnt they use the same engine as uncharted 1? That would decrease developement cost alot wouldnt it?



masterb8tr said:
NoCtiS_NoX said:
Stefan.De.Machtige said:

Marketing could add another 20 million of costs. UC2 had a Big marketing push.

30 dollar  profit per sold seems high. If it were that high, then a lot gamecompany's wouldn't have gone bankrupt.

Uncharted 2 is also bundled a lot which means it's sold under it's price. I'm not sure by how much but profits from bundles will be low.

 

 

 

Gamecompany?  I am confused? by gamecompany you mean like SE, Activsion or EA? If it is then, Sony doesn't get the whole $30 they only get a small fraction of it.

Since Uncharted 2 is a First party game $30 is seems about right, no royalties whatsoever and also I think Thesource mention $38? not so sure about that.

As for the advertising budget I can't comment on how much budget Sony use for uncharted. Let's just use your 20 million theory. That leaves about 5 million profit and remember uncharted 2 is still selling.

Didnt they use the same engine as uncharted 1? That would decrease developement cost alot wouldnt it?

http://socialexec.com/2009/02/07/development-uncharted-2-cost/

Read it. It will explain why it cost the same as uncharted 1.



Neos said:
doesn't this mean it's overtracked?

He's Pachter, it doesn't mean anything

 

Anyways there are other countries outside of the USA, ones where Uncharted 2 is selling very well.



NoCtiS_NoX said:
Stefan.De.Machtige said:

Marketing could add another 20 million of costs. UC2 had a Big marketing push.

30 dollar  profit per sold seems high. If it were that high, then a lot gamecompany's wouldn't have gone bankrupt.

Uncharted 2 is also bundled a lot which means it's sold under it's price. I'm not sure by how much but profits from bundles will be low.

 

 

 

Gamecompany?  I am confused? by gamecompany you mean like SE, Activsion or EA? If it is then, Sony doesn't get the whole $30 they only get a small fraction of it.

Since Uncharted 2 is a First party game $30 is seems about right, no royalties whatsoever and also I think Thesource mention $38? not so sure about that.

As for the advertising budget I can't comment on how much budget Sony use for uncharted. Let's just use your 20 million theory. That leaves about 5 million profit and remember uncharted 2 is still selling.

Yeah, I meant gamestudio's.

Even if the advertising buget is 20 million. Then the current profits could still be undercut by the bundling loss. ( Although i don't know if Sony itself takes that for their account. It could be. )

 

My point was that it wasn't going to make profits (off course it will) but that it would make little profit for a first-party game. Sony does need gamessales to comepensate for the PS3 loses. And first-party should be a big part of that.

 



In the wilderness we go alone with our new knowledge and strength.

darthdevidem01 said:
Carl2291 said:
ioi is happy with the numbers.

There is nothing more to say really.

The game is selling really well, it is Game of the Year, it deserves the sales it's having...

@darth, NPD is not the law. Get over it.

get over what?

It seems most people have taken this far too seriously, from thinking I hate uncharted 2 to thinking I'm loosing sleep over this

 

Who know u own a Wii or PS3 ........ or neither XD