Ive been watching some past Nintendo E3 clips and there you can tell they try really hard to build hype. Stuff like Reggie talking about kicking ass and Iwata asking reggie 'whose your daddy?'. but most importantly they actually show off their games!

we found out about excitebots and warioland from release date lists! At this years E3, they dedicated about 15 mins to a peripheral that doesn't even have any software for it.  Yet they have sin and punishment 2, endless ocean 2, line attack heroes and span smasher playable on the show floor but dont mention them at all!. Hell at a time when people are crying out for new IP and when they have an RPG section in their show, they decide to announce Monado in a press pack! 

it just seems so non sensical to me. what other big company announces games in release lists and press packs? at the end of E3 when nintendo showed off Metroid other M, that was awesome, but i feel they could get much more interest from gamers if they relearned how to hype

I agree but their last E3 was very good, NSMB Wii, Mario Galaxy 2, Metroid Other M, Golden sun DS

how can anyone say it was bad?

but this year it will have Zelda Wii!!!!!!!!!!!!!!!!!

I can't wait!

Hello zelda :P
Just wait for the hype before E3 to ramp up. We've already gotten few tidbits and we're excited as hell!

Forget about it. The climate has changed along with the market. Just look at the Television ads from last gen and this current gen and compare them to the previous generations. Sega stating that they do what Nintendon't,
Crash Bandicoot outside Nintendo of America headquarters saying "plumber boy I'm coming for you", or the classic Super Smash Bros N64 commercial that feature Mascots like Mario, Donkey kong, and Yoshi walking along together and the they bump into one another and a fight breaks out. Those days are gone but at least we can reflect back and enjoy them from time to time.

I think the reason people only think they have mario metroid and zelda is that those are the most hyped 3. Next year I expect massive hype for zelda and metroid other M and retro's next project, and then quietly list that dynamic slash and line attack heroes are coming in spetember

When the Zelda reveal comes next E3, gamers that have disowned Nintendo will temporarily come back.

The hype will be enormous, bringing all of Ninty's other titles into the excitement fracas.

If there was one problem it would be this.... I fear that Sin and Punishment 2 will be stealth released to no hype.... I pray this article isnt true: http://www.4colorrebellion.com/archives/2009/11/25/the-curious-case-of-sin-punishment-2/

It makes no sense at all. For Nintendo it's Big franchise/Casual franchise = massive ad campaign and hype.

New IP/smaller franchises = stealth release with no hype or advertisement.

E3 was converted from a hype fest to an entertainment industry expo. In other words the focus shifted from gamers to industry and mainstream media. They went to invite only, and shrunk the size of the conference by a lot. Nintendo realized this and shifted focus too. If E3 truly goes back to the ways of old, they will probably shift back over to entertaining the fans who show up.

@trestres

isn't it that way for pretty much every company? Capcom let Spyborgs fall flat on the ground. I can pick a lot more games beyond that.

It's true on the Wii mostly.