I'm pretty sure a large portion of potential PS3 buyers already know what Blu-Ray, Home, PSN, etc are...this just gets them interested.
Sony's good at making ads. I've seen better from them, but this isn't bad.
LEFT4DEAD411.COM
Bet with disolitude: Left4Dead will have a higher Metacritic rating than Project Origin, 3 months after the second game's release. (hasn't been 3 months but it looks like I won :-p )