Let me tell you that a budget is much more complicated than green and red numbers, ie. there are write-offs from previous acquirements(production facilities, game studios, development kits, internal networks,..) spread over the time these aquirements are used in the production/development and often the companies with multiple products put all these write-offs on one product, though it in theory should have been differentiated.

Another thing is the income, in this case the Blu-Ray royalties, HD-TV sales and 3D push factors aren't included in the PS3 budget, but they are there and Sony is aware of the value.

The same goes with MS, they too can put these expenses on other products to make their let's say Zune seem less flop like.

Differentiating these things is as said too complex, thus comments like "selling a loss" (from a person who can't stand bad English :o) only becomes more ignorant the more one learn about how business is conducted.

Heck chances are that most PS3 have had different production costs due to different hardware suppliers(just look at 360 drives) and being made on different factories where the employees are paid different fluctuating salaries.

In the end of the day, the best way to judge is to look at the company and it's nature, does it have a history of expanding(razor thin margins) and how is its support to the product?

Even if they cut and get some sales back
the PS3 will continue to sell because it has reached a sufficiently LOW price to be accessible for many

so MS can cut what they want, it will not change Sony faith and may even not be worth the value at the very end for their business

200$ 360 sales < 300$ PS3 sales

sony doest need to increase their sales per week PARTICULARLY since they are still losing money on hardware !

So?... The most expensive 360 is the same price as the cheapest PS3.

Entry levels are what matters.

That makes the mistake that  PS3 and 360 don't have a shared audience, a lower price 360 will cut into PS3 sales as people going into stores will see they can get most of their games on either system

Yes, you have read it wrong.

A. By telling him that he could have approached the post differently is now me showing bias?

B. I told him that I agreed a bit with his point, seems you carefully ignored that as well.

C. What Zucas was talking about DID NOT include any kind of profits. I've defended what he meant this entire time and even one of the posters, who also doesn't agree with his point, admitted to have read something wrong.

Yes, you read it wrong.