they have always been competing whether they admit it or not. After all they all play games and they are all trying to get the most people to play their console. Anyone who says the wii and the HD consoles arnt competing is just blowing hot air

@1337 Gamer: Indeed, or just in complete misunderstanding in Nintendos strategy.

It's all a war of words, and not really significant to Nintendo's real strategy. They claimed non-competition early on because their early projections were that the Wii would take a while to catch on. Others claim non-competition now because the HD consoles are having their asses handed to 'em, and investors on the Sony and Microsoft side of things want to know why

Just their strategy is not direct competition with the HD systems. Since disinterest was what got them third place with the GC, that is what they always directly go after now. The HD systems could come into play, but mainly when it shows they are doing better against disinterest, and Nintendo needs to fight against it harder.

Why is this Iwata's fairy tale world? The other two were quick to point out that Nintendo wasn't competition for them either. No doubt to save face, but it seemed to be the talking point for all three companies.

Where's the 360/PS3 competition for Wii Sports?

Where's the 360/PS3 competition for Wii Sports Resort?

Where's the 360/PS3 competition for Wii Fit (+)?

Where's the 360/PS3 competition for Mario Kart Wii?

Has any 360/PS3 competition been announced for the Vitality Sensor?

It's obvious why Nintendo says they aren't competing. Their games have no competition on other consoles and the majority of 3rd party competiton on the Wii is mediocre at best.

Well, Nintendo isn't trying to compete with third parties and Iwata was right when he said that.

However, third parties kind of forced competition on Nintendo. By not creating new markets on the Wii and just imitating Nintendo. And when there was original games put on the Wii, they are hardly marketed and didn't sell well as a result, causing third parties to think the Wii was 'bad for third parties'.

In one way, Nintendo isn't competing with Third Parties. In another they are, because third parties see them as the ultimate model to imitate. Or at least they feel that Nintendo is generating so many sales, it may be hard to take a chunk out of that Mario Kart/WiiFit/Mario pie.

But since they do in quite fine on DS, I think they just need to stop whining and try.

nintendo is competing with HD consoles for marketshare and for third party support.

That depends I fully understand Nintendo wasn't competing initially. They were targetting a totally different demographic. I used fairy tale because the idea that Nintendo wasn't going to compete with Sony or Microsoft might have been a great marketing idea and a great idea as a whole but it is illogical. Of course once success is reached the competition will mimic it inturn starting competition all over.

I know I myself remember a Nintendo spokesman saying go get a Wii60. After hearing all the non-competition talk at Nintendo I decided to purchase a 360. Now was that really non-competition? Or was it friendly competition.

The Blue Ocean strategy worked to ellevate Nintendo's ability to compete. But as I said Nintendo is and always was actually competing. Sure they created a new market that no competitor had taken advantage of , but every X-Box/PS3 sold is another blow to Nintendo. Today Microsoft and Sony and purposely going after Nintendo's market share and creating new Blue Oceans.

They are competing and I wonder if asked today would Iwata still encourage gamers to purchase competitors platforms? Would Reggie say that Microsoft and Sony aren't competitors? Or did the dilusional idealogy that Nintendo wasn't going to compete this generation go the way of the dinasuars?