10 million at an average of $15 apiece?

$150 million. Pure profit.

Not bad.

They have said its a billion dollar franchise for them.

Lets say 5 million at full price. Retailer gets what $10 so Sony takes $50 = 250,000,000 just play with the math you should get a descent ball park figure.

I'm pretty sure the retailer gets more than that. Plus, packing, manufacturing and shipping. And not every copy will be sold at full price.

And another thing to count, most of sales won't be in full price. GT is like a concept game of PS brand, and this franchise is heavily bundled and get several discount with time. Sure, considering this game sells 10 million at least 5 million will be sold at full price... And we forget that Sony makes more money from each copy sold in EU than in US, and EU is the main region for GT sales, and in japan this game will have a higher price, someting like FF and DQ have in that region. Another good thing for profit in this games is that PD will push downloadable content hard, there will be several cars, tracks, championships,songs, acessories and other stuff for purchase at PSN. 

Hopefully they advertise the hell out of it, so that could have a big impact on the profit. Anyways, they'll make a lot. :D

Alot of the advertisment will be free, any site any any mag and tv show to do with cars will be talking about this game.  Hell iam sure Top Gear will tell their viewers that they can run their course in GT5 not bad way to promote it.  All the cars GT has will mean all the car forums will be talking about it.

Yahh tv commercials are a given, but theres no need to waste Halo3 like ad money.

Surely they got a big formula to work all this out for themselfs.

i know not all will be full price that's why i said 5 million at full price.

i have read retailer gets 10 from every game, while ago might have changed who knows.

true that, GT4 did 4 million in its first month.

GT5 will inject some serious cash into Sony.

Advertising costs, but if consoles manufacturers ask $5-6 royalties on full priced 3rd party games (IIRC), I guess profit must be higher than that, if sales go well, so 1st party games should earn, if everything goes right, more than $10 per copy.

lets see. most GT games sell 10m.
costs $70 for GT5.
$70 x 10 000 000 = $700 000 000 So they COULD make this much if it sells 10 m

but I think its more likely that the game will sell 5mill. so
$70 x 5 000 000 = $35 000 000

except the 35 million wont all be profit of course