Hyruken said: As i said before.... Without this price cut PS3 was about to be crushed sales wise. They were falling further and further behind. Sony were the ones who had to change that. And they did. They brought out the slim version and cut the price by a lot. They are now first and doing well, they deserve to be there for the hard work they have put into it. Right now PS3 has the better games and has the better features. That price in my book is now a bargain. But how will it be in a years time when it has been on sale for 12 months at that price? They had the games and the price drop but only sold 100k more almost then the 360 in US. That is not a good sign. It means the PS3 could drop back to saturation point quicker then expected i.e meaning the 360 and PS3 sell nearly on par. So lets say the PS3 by say august 2010 has clawed back 2m units on the 360 meaning a difference of an average of a gap of 41k a week. At that point the 360 will still be 5m units ahead of the PS3. What can Sony then do at that point to keep it going? They just invested heavily on a new model and a price drop. Will they be able to drop price again in 12 months time? Probably not. They will do as Microsoft have done this year and concentrate on bundle type deals for new games. So then August 2010 comes around with the 360 5m units ahead. Microsoft then decide to bring in these new features they have i.e stuff for facebook etc. They release Natal which will estimated be just £25 due to simply being a camera, no need for controllers etc. And then they drop properly for the first time in 2 years by £50. Meaning a 360 will cost £99. How would PS3 do if that happened? The obvious answer is the 360 would re-gain back all those sales that it lost in the next year and then some. So yes, enjoy the current PS3 numbers, be happy about the way it is right now. But don't be silly in thinking Microsoft are done. They have 3 huge cards to play in Natal, a £99 price tag and things such as Sky Tv on it etc.. Microsoft right now don't need to do anything at all. They are not under any pressure to do anything right now. Where as Sony are. If the price drop and new console release did not do what it is doing now then they would of been out of the competition this xmas. They were the ones who had to fight to save their lives and they did. Microsoft are nowhere near that period. |
Here it is - should have quoted it in the post before.
Edit: Err it was sterling