aragod said:
Source? If I'm not mistaken KZ2 marketing was handled by Sony, not the specific development team. Aswell printing and packaging include the production cost. Stocking and wholesaling is like 0.01 cent per copy of the game, or do you believe that every single copy is beeing handled by postman with express delivery? |
Of course its' Sony, that's why they make a 7/10 profit out of it.
And unlike what most people think stocking costs can be very expensive. Publishers (in this case Sony, again) pay shipment fees from and to the store, storing locals, negotating with central distributors, etc.
And there aren't many sources for this. You'll find some interviews here and there but most of these practices are confidential. You'll have to be there to see how it works. I was working for a vg publisher a few years ago, now i'm in books, and its' about the same thing, except margins are much bigger on books 
God i hate fanboys, almost as much as they hate facts
“If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea” Antoine de St-Exupery
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