It's not that the price cut was $50. It's that the price cut gets people to think "it's under $200," which is the magic thought to put in the mind of the consumer. PS2 only sold 18 million when it cost more than $200, then it sold over 100 million when it got to $199.99 and under. Wii sold 53 million when it cost more than $200, and let's see how high it can raise the roof on those world records.













