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Forums - Sales - The Crux of Sony's Strategy Problem

Munkeh said:
FishyJoe said:

First they say the 20gb version isn't selling because consumers want a fully featured PS3.

The solution? Make a a stripped down PS3.

Does not compute.


 I honestly don't know why the 20GB version did not sell, I don't think that memory card readers and 40GB are worth $100. Maybe it was because people feared that 20GB was not enough?


I didn't get the 20gb for the WiFi. That's what made me get the 60 gb instead.



"We'll toss the dice however they fall,
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Then follow young Mat whenever he calls,
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From what i remember Before the PS3 was launch Kaz harai stated that he wanted the PS3 to have similarites with Dells way of operating. allowing the consumer to choose what configuration of the system they wanted. Although it would be almost impossible for them the give consumers soo many options of settings while having a core, this current stratigy sort of reflects that thinking. so far we will have 4 different models introdusced before 1 full year of the system being out. 1 60gb price drop/clearance, and 1 80gb price drop. for every new SKU that shows up people find a reason to complain. The dual shock 3 will be out in japan this year people can import them if they eally what it. Almost all the new ps3 games coming out this Holidays season will have rumble built into the games. Ratchet will be the First.

I have a launch 60gb ps3 that I will upgrade to a 250gb HDD soon. can I cry about price cuts? No I was an early adopter and I have enjoyed my purchase a year longer than everyone else.



There is the problem right there. Dell has been stagnant for years.

After losing the entire MP3 market to Apple, you think Sony would have seen the light.



madskillz said:
fkusumot said:
madskillz said:
Sony's main problem is their long-term memory. They should quit living in the past. And analysts are worse because they talk of Sony's successes with the PS1 and PS2 and assume the PS3 will win in the end. That is not the case this time. Unfortunately, Sony's tactic of 'Take what we give you because you'll buy it anyhow' is not working as expected. What I find laughable is - how Sony is going in circles with the PS3. They initially had the 20gb model that was stripped down - and took it off life support almost immediately. Then, the 60gb wasn't moving as fast as they liked and they axed it. Now, the 80gb without hardware emulation is here but at a high price point - hence why they *added* the 40gb crippled. And what's really sad? The 20gb has more features! Correct me if I am wrong but ...


You should be a writer! That little tropus about the 20GB -> 60GB -> 80GB -> 40GB was very nice.


LOL ... I AM a journalist! I have been writing for years, work at a real newspaper - http://www.abqtrib.com/qt3ch and recently launched a video game review site - http://www.dukecitygamerz.com (It's under MAJOR construction) On the ABQ Trib site, I write under Willie Jefferson on the main site and Mount F.U.G. on the Q-T3CH blog. Check it out and thanks a million for the props ... I am still lol on that ...


 Thanks for the heads up! You're almost my neighbor, I live in Denver. Fun reading your articles, thanks for the link.



madskillz said:
johnlucas said:
cansan said:
For me, all this scrambling by sony is just making me wait. It looks like the price drops are frequent, why should I buy now? Additionally, I want rumble, so if I buy now, I will be forced to buy the Dual Shock 3 later and eat the cost of that. All this makes it just so easy to put off buying a PS3.

The turning point for me: a not-gimped 300 euro PS3 (with dualshock 3) and GT5.

Proof in parcel why every decision Sony makes has long-reaching compounding consequences.

This has never happened before in videogaming where models keep getting changed left and right. All it does is make people more cautious before purchasing.

John Lucas


Actually, John Lucas, what all this shuffling is doing is making customers even more confused. Mark my words - this story will be all over digg.com

Holiday 2008 - shoppers, mostly middle-aged women, will run to their local retail store - desperately searching for a Wii (ROTFL) and find nada. They will ask an associate what's the popular video game - and they will say 'Wii, ma'am.' And she'll say 'Apparently.' He/she will tell her the 360s are great - Halo 3, Mass Effect, Bioshock, Beautiful Kalamari - but she's see PLAYSTATION.

"Thanks!" she say, snagging the discount $399 version, since her son has a Playstation at the house. And it plays all sorts of games, and he has a Playstation she bought a couple years ago.

Imagine the joy and emotions that will hit when she realizes her son's PS2 games can't play on their new console.

You have to keep things simple for customers. If you don't - confusion can rush in ... shoot, I even had to refund folks' money that barrel past the 'This iPOD is broken and SOLD FOR PARTS' and they are like 'I'm sorry! I didn't see that message?!' Clowns ... but regardless, I refund their money, sans 15 percent restocking fee

Bottom line - LEARN TO READ! 

 

 

I think you're missing a few important things ...

The typical PS2 owner bought the system for $200 or less (with a large percentage buying one for $150 or less) and the site of a system being twice as expensive as you were anticipating is (likely) going to cause some serious debate about buying it. Now a "Replacement" gift like this is also fairly unlikely because parents are 'trained' early on to be very brand conscience when shopping for their children because "Transformers" are cool an "Go Bots" are lame, every kid must have "Pokemon" but "Digimon" is ghey. If your 6 to 18 year old asked for a Wii you will either buy them a Wii or move onto the next present they asked for ...



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Plus you have to consider the average holiday gift budget is $800. Even at $399, that is still too much for a purely entertainment gift.



@ Happy and FishyJoe

You don't know the soccer moms I know ... but all was in fun anyhow ...

@ fkusumot

Thanks again. It's been awesome - I hope I can get my site up, running and enough hits to please publishers, devs and PR firms ... and my readers!

@ grimygunz

Your gamercard is making my Firefox browser drop it like it's hot ... it's not loading properly or something ... you need to check your junk out, man!



SlorgNet said:
Doom, gloom, all I ever hear around here.

Folks, the PS3 has sold 5 million units. That's astounding, considering the hefty original price point, lack of HDTVs, and lack of BluRay titles.

Sony's marketing strategy has been to go after the early adopters. That's why they haven't rolled out a mass market campaign. You don't advertise a Mercedes like it was a Corolla. Now that the $399/399EUR models are here, though, you can expect a much more broad-based campaign.

Sony listened to customers and offered what they said they wanted - a cheaper model with rumble and without backwards compatibility. If you want the compatibility, it's there in the 80GB model.

As for promises about features - that's called PR and advertising. Microsoft and Nintendo are no better and no worse on this score. Do you believe every ad you see? If so, I've got this bridge to sell you, right here in Brooklyn...

Thank You, pure logic finally shines its way through.

You have to understand that Sony wants to take these risks, it is what makes them Sony. They didnt develope the wii, and they are aware of that, they are proud of that.

This topic needs to be renamed "I HATE SONY " to show its true form.



̶3̶R̶D̶   2ND! Place has never been so sweet.


madskillz said:
johnlucas said:
cansan said:
For me, all this scrambling by sony is just making me wait. It looks like the price drops are frequent, why should I buy now? Additionally, I want rumble, so if I buy now, I will be forced to buy the Dual Shock 3 later and eat the cost of that. All this makes it just so easy to put off buying a PS3.

The turning point for me: a not-gimped 300 euro PS3 (with dualshock 3) and GT5.

Proof in parcel why every decision Sony makes has long-reaching compounding consequences.

This has never happened before in videogaming where models keep getting changed left and right. All it does is make people more cautious before purchasing.

John Lucas


Actually, John Lucas, what all this shuffling is doing is making customers even more confused. Mark my words - this story will be all over digg.com

Holiday 2008 - shoppers, mostly middle-aged women, will run to their local retail store - desperately searching for a Wii (ROTFL) and find nada. They will ask an associate what's the popular video game - and they will say 'Wii, ma'am.' And she'll say 'Apparently.' He/she will tell her the 360s are great - Halo 3, Mass Effect, Bioshock, Beautiful Kalamari - but she's see PLAYSTATION.

"Thanks!" she say, snagging the discount $399 version, since her son has a Playstation at the house. And it plays all sorts of games, and he has a Playstation she bought a couple years ago.

Imagine the joy and emotions that will hit when she realizes her son's PS2 games can't play on their new console.

You have to keep things simple for customers. If you don't - confusion can rush in ... shoot, I even had to refund folks' money that barrel past the 'This iPOD is broken and SOLD FOR PARTS' and they are like 'I'm sorry! I didn't see that message?!' Clowns ... but regardless, I refund their money, sans 15 percent restocking fee

Bottom line - LEARN TO READ! 

 


The only thing I can respond to this quote is

Damn Skippy.

You said it all, brother. I can see that Playstation scenario happening. Taking out Backwards Compatibility was a slap in the face to all Sony fans. Sony was the one who introduced built-in backwards compatibility to the videogame world. Without them doing that Wii wouldn't play GC games and GBA wouldn't play GB/GBC games nor DS play GBA games.

And the worst part is it wasn't even a money saving issue. I really don't know what they were thinking when they pulled that move. They are struggling in trying to transition the still-strong PS2 market into the new PS3 market. That can be my only guess as to why they pulled out BC.

And yes all these configurations are confusing the hell out of me too. Pick a plan and stick with it.

John Lucas



Words from the Official VGChartz Idiot

WE ARE THE NATION...OF DOMINATION!

 

grimygunz said:
From what i remember Before the PS3 was launch Kaz harai stated that he wanted the PS3 to have similarites with Dells way of operating. allowing the consumer to choose what configuration of the system they wanted. Although it would be almost impossible for them the give consumers soo many options of settings while having a core, this current stratigy sort of reflects that thinking. so far we will have 4 different models introdusced before 1 full year of the system being out. 1 60gb price drop/clearance, and 1 80gb price drop. for every new SKU that shows up people find a reason to complain. The dual shock 3 will be out in japan this year people can import them if they eally what it. Almost all the new ps3 games coming out this Holidays season will have rumble built into the games. Ratchet will be the First.

I have a launch 60gb ps3 that I will upgrade to a 250gb HDD soon. can I cry about price cuts? No I was an early adopter and I have enjoyed my purchase a year longer than everyone else.

One small problem with that: Game consoles aren't supposed to mirror general purpose computers.

If people understood what was the climate around the Crash of 1983 they'd understand that videogaming almost died out. It almost became purely computer gaming. I know we all call it generically videogaming now but there are 3 basic schools of digital electronic gaming: Arcade, Video, and Computer. Arcade gaming has shrunk to a much smaller market due to consoles mirroring their ability and consoles are always in danger of extinction due to the proliferation of computers. PC gaming market rules many regions of the world.

By making a game console (itself a computer specialized and focused on gaming operations) like a regular computer you actually render the console irrelevant. It is the first rule of consoles. A simple plug and play experience that mirrors your toaster, refrigerator, radio, TV for ease of use and access. Making them mirror computers will only strengthen the role of computers. They make Gaming PCs which are modifiable computers with a greater emphasis on gaming computations.

Consoles are supposed to be basically fixed once formed with the most minor and inobtrusive additions to its core design as possible. Consoles that begin to behave like Gaming PCs make themselves redundant. I don't think many people realize that. The only difference is cost so PS3 would be more like a budget gaming PC. And yet it STILL is too high. Console gaming is more profitable than the wild west world of PC gaming. Totally different animals with totally different aims.

Dell is a general purpose computer. Playstation 3 is a game console or it is supposed to be anyhow. Once people get that confused they will find themselves in great trouble. The Crash of 1983 holds many lessons that still resonate today.

John Lucas



Words from the Official VGChartz Idiot

WE ARE THE NATION...OF DOMINATION!