The Crux of Sony's Strategy Problem

[ultraslick]

SlorgNet said:
Doom, gloom, all I ever hear around here.

Folks, the PS3 has sold 5 million units. That's astounding, considering the hefty original price point, lack of HDTVs, and lack of BluRay titles.

Sony's marketing strategy has been to go after the early adopters. That's why they haven't rolled out a mass market campaign. You don't advertise a Mercedes like it was a Corolla. Now that the $399/399EUR models are here, though, you can expect a much more broad-based campaign.

Sony listened to customers and offered what they said they wanted - a cheaper model with rumble and without backwards compatibility. If you want the compatibility, it's there in the 80GB model.

As for promises about features - that's called PR and advertising. Microsoft and Nintendo are no better and no worse on this score. Do you believe every ad you see? If so, I've got this bridge to sell you, right here in Brooklyn...

Thank You, pure logic finally shines its way through.

You have to understand that Sony wants to take these risks, it is what makes them Sony. They didnt develope the wii, and they are aware of that, they are proud of that.

This topic needs to be renamed "I HATE SONY " to show its true form.