As you probably already know even Blu-ray movies are compressed 1080p. I forgot the exact amount  but a uncompressed 1080p 2 hour movie is way over 100GB.

i LOVE blu-ray, its sik!

we have had movie downloads on PSN for ages but blu-ray is just better, physical copy FTW

And then the next Videophyle geek comes into the same store to listen to the same marketing bullshit. He quickly takes a look at the back of the unit and notices a composite cable going from the player to the 60in Full HD 1080p TV. He has a good chuckle to himself and after the salesmen spends 10 minutes hyping up the HD experience, he quietly punces on his prey. "Dude, you can't pass a 1080p picture via a composite cable. It is downscaling to 480p/575p."

Sounds ridiculous? Well an almost identical experience happened to me when I went into a store here in Australia and they were trying to do a HD setup. They were using a composite cable. There are idiots everywhere. Most of them being salesmen in stores like Bestbuy or I would call the Aussie equivilent, Harvey Norman. :)

I guess the problem this shows is that a lot of sales people do not know how to show a good HD setup. They might show a 40in screen running some BD movie and the buyer is standing more than 1.5 meters away. Well if they are 3 meters away, it wont look any better than a 720p picture. If only they showed it on a 60in screen from 2.5m's back, in a controlled environment, properly setup. Setup is even more important for HD 1080p projectors.

Very few know how to even setup HD.

Well I'm sure you can take your HDD off your 360 to a friends house. Now if you have 20 HD Films on it, that is ALOT better than carrying 20 Bluray discs to your mates. Then you have a choice of watching any of them if you and your friends want choice. M$ want as many 360's in homes as possible. So instead of buying a PS3 and forking out £100 just for 5 BluRays you can buy a 360 and have 15-20 films in HD for the same price. Again all you have to do is take your HDD with you. Which is far easier and more practical than trudging a suitcase around with 50 BluRays in it. So all you need is for your friend to have a 360. And lets face it, HDD film owning on a 250GB 360 is very tempting to any yet to be owner of a Bluray player.

This type of thing doesn't excite me at all. I can't put downloaded movies on a shelf for display.
Also if my hardrive goes bad someday and Xbox Live is no longer active i lost my movie.
For renting movies it's okay but longterm its not that great.

all this digital dowload is all well and good if your internet service is fast, cheap, and has huge allowances...but in many places this is NOT the case, in Australia for example our plans are expensive and get no where near the allowance to make this the norm, Europe is some what the same.

The above is 1 thing that's limiting DD, the 2nd thing is convenience, essentially DRM has to be removed in order to make it work, otherwise the DRM associated issues will drive customers away.

A good way in a sense this could work, is the way some people have divx movies, yes they are illegal if they downloaded it and don't actually own the movie, but it's the whole concept that works so well that makes it convenient, you see once you download the movie your free to watch it on the computer, burn it to a dvd and watch it on divx compatible dvd players, put it on a portable hard drive play it on the PS3/360, and you can do practically the same things as you could with a normal DVD movie except that it's in a digital format, and essentially this is the freedom movie studios have to allow for it to work.

I'm not a fan of DD...mainly because DRM makes it feel like it's not actually mine, but if they were to allow bought digital movies to be treated like there illegal counter part, then there's no reason not to buy, and if this was eventually the case, then the real issue would simply be one of bandwidth...which with time will be slowly resolved.

Space is NO longer an issue. Finally.

I think the type of people that want this to work and be the main are people that don't normally buy films. U know, the people that have films on their current hard drives but never paid for them.

I have a question; How many people here have bought tonnes of films on DVD and or BD and want DDL to be the main?

How many people on this site have hi-tech AV rigs and want this to work?

Most hardcore, true videophiles don't care for digital copies, this is a fact. This is why BD's are surging in sales. These people, (like myself) are the ones that make whatever media that's new a success & spend $1000 on films.

I have over 300 BD's now and like my other videophile friends & family with top of the line audio & video rigs love physical media for films. Putting them on display is a joy. Collecting them is a joy. Sharing them, re-selling them, lending them, taking them over to a mates is all CONVENIENT! These things I refer to just don't work with DDL films. Games, yes. Music, yes! Films.. for rentals only, yes.

I don't know about that.  The only other places I've watched movies is at someone's else house, where it wouldn't matter if we had to watch it on a movie playing device,  or at the movie theater.  

Cool but i prefer disc.