From Tomshardware - http://www.tomsguide.com/us/Nintendo-Wii-EA-Sports-Game,news-4439.html
According to Develop Online, EA Sports' Peter Moore spoke during a keynote address at the Edinburgh Interactive conference held earlier today, blaming the casual gamer for the loss of many EA Sports staff members. More specifically, he pointed the finger at Nintendo's Wii console and the huge load of casual gamers tagging along.
For a company that has spent decades creating super-realistic gamers for core players, many of the in-house developers were left bewildered, he indicated.
Before the Wii, sports games were used to show how realistic games had become over the previous year
"But then this thing [the Wii] came along and presented us with some challenges," he explained. "The dynamics changed with the launch of the Wii--play and fun was coming back in, the demographic was changing enormously, and the amount of time to play was being compressed."
Apparently EA Sports developers viewed Wii Sports as a huge competition, an interactive sports title that came free with the console. Because they were too accustomed in developing detailed games for core gamers, they were unwilling to tackle titles for a general audience, the casual gamer.
"[They] couldn't take the change of pace," he added. "It was hard. A lot of people at that time thought they would move on from our studios--they wanted to chase the core consumer."
Moore said that EA Sports learned from the change and has established itself a "position with social and family entertainment."