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Forums - Sales - Sony blew it with 40 gb sku (IMO). Sales predictions.

I suspect that we're going to see a pretty healthy boost in PS3 sales initially (50,000 to 100,000 boost in units sold is possible) but after a couple of weeks sales will return to be slightly higher than normal (5,000 to 10,000 higher than normal).

 



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You cannot look at the situation as a vacuum. This price cut will probably not have the same kind of impact that a bundle or a price cut would have had in the summer months.

The first problem is the price is still quite high for a gaming console even with the cuts. We are not talking about the console entering any competitive price range. Sure there has been an improvement on that front, but in reality its still a very expensive machine with questionable value.

The second problem is what the competition is doing. What software are they putting out. How strong is their marketing. Have they momentum. Have they positive word of mouth. Microsoft is taking sales away from Sony, and due to their immediate lineup it stands to reason the sales they are taking will increase rather then decrease. We also must consider whether Microsoft will respond with a bundle for their system. That could be only a matter of two or three weeks away.

The third problem is the new sku itself. Will it generate any hesitancy. Sure consumers might avoid the model due to its short comings, but even so will it place greater doubt in the mind of consumers. Consumers do not like to gamble to that extent usually. They start feeling skittish about the consoles future, and they might avoid it. We all have expressed concern about the PS3s future to one degree or another. By this point the concern has to be reaching the general public.

The fourth problem is confusion. All it will take to drive down sales is a small amount of confusion. Someone tells you that the PS3 does not play PS2 games anymore, and you might just believe them. Sony has to ensure they convey the fact that their will be a backwards compatible machine to the general public. However they have iced that by saying they will not support it once the current crop of high end PS3s has sold out of the market. I think the fear could counteract the fear as it were. Fear you will not get the feature might be counteracted by the fear that the console will fail without the backwards compatibility.

The fifth problem is timing. Too early for the machines to be holiday presents, and too late in the year for them to be self purchases. This is a time with low disposable income being that consumers have to think towards holiday shopping. Will be spending more on necessities. The timing could be very critical. Two months folks time to turn your eyes to heating costs, and holiday shopping. When you have major expenditures on the horizon you become more frugal not less.

For all the above reasons I feel the sales will not deviate markedly from their current numbers. There is so much that should be driving demand down. The competition, confusion, timing, price, and concern over the health or longevity of the product might counteract the price drop. With no games driving renewed interest, and the other guys winning on the other fronts its a serious question whether this new pricing scheme can actually make a dramatic impact. Perhaps during the holiday season itself, but that is at the least a month away perhaps two.



I see huge boosts in sales.

Maybe as high as 100k in europe. From OTHERS I expect 70k in sales this upcoming week. There is a slim chance for it to hit 5 million this upcoming week.

When the 40 gig is out, I expect 90k+ weekly there after residing to around 50k.



 

mM

I predict that sales will double, maybe slightly more, and then slowly taper off to slightly above where they are now. This will help Sony but it won't save them. The only thing that can save Sony is a $200 model. Microsoft needs a $200 model too if they want to stay in the race since Halo 3 sales won't last forever.



"Ho! Haha! Guard! Turn! Parry! Dodge! Spin! Ha! Thrust!" -- Daffy Duck

100% increase in Europe the first week. 50% increase in Europe holds after the initial surge. (Combo of lower price and better software coming). US will get an announcement soon after...Japan--no 40GB coming.



Well, I now only have access to a PS3 & 360...Plan on buying a wii soon (lol, if I can ever find one available!) but will probably wait until some of the major RPG's come out like Dragon Quest & Tales, etc.

Anyhow, I'm so far behind in games to play that I'm not in a huge hurry (lol, haven't even gotten a chance to finish God of War II yet!) 

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I can't imagine why people would see the PS2's game library, perhaps one of the largest and most valuable console libraries of all time (120 + million consoles sold worth) as not worth having on a console such as the PS3 whose greatest weakness is arguably its own library.



i want to know whether it will explain things like this on the box, then i will give predictions....i mean is the average consumer going to walk into a store and see two different prices with only the HDD space mentioned on the box?

there should be a big orange sticker saying "doesn't play PS2 games" on it.



TWRoO said:
i want to know whether it will explain things like this on the box, then i will give predictions....i mean is the average consumer going to walk into a store and see two different prices with only the HDD space mentioned on the box?

there should be a big orange sticker saying "doesn't play PS2 games" on it.

That would kill it right there and then.



call me Aaronbunny!

Wii code: 6993 4542 2457 6182. plz add me Im a wiily gd friend

FishyJoe said:
Why is it always the Sony fanboys with the personality disorders?

 why do you take an obvious wackjob who doesnt speak on behalf of sony fans and insult all of us? Yeah, that isnt pot kettle black when you talk about maturity and intellect, holy cow.



This post is too funny. The 40 GB will sell millions and millions. You must live in a nintendo branded bubble if you think a $200 price reduction will not sell. And software could bring bc back in the future. The power of firmaware update. They are just playing coy because bc might be at 55% and they want it at 95%. But Sony has so many better games than nintendo coming it is almost scary.