I think Halo just because it releases games more often than GT.
Gran Turismo: 50 million copies sold
Halo : about 25 million copies sold
So GT is 2 times stronger than Halo
But Mario kills them both
GT...
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there wasn't a single GT game that had as much attention as any Halo game especially Halo 3 that's why Halo is way bigger than GT. when there will be GT stamp on Mountain Dew or Pepsi and is covered on nongaming TV shows and press then we can talk.
GT may've sold better so far but it's only because when casual customer wanted to to buy good racing game salesclerk usually recommended GT game when casual customer wanted shooter game he knew only bout Halo and that's the difference. not to mention that there's already like 9 GT games on the market compared to 3 Halo games - if Halo series hit 50% GT sales with only 3 games on a systems that combined had somethin like 1/6 psx+ps2+ps3 userbase then it's hard not to call Halo series bigger than GT.
^Sales are proving which brand is stronger, and GT is raping Halo in sales
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