axumblade said: If they're still losing money on the console, would he say that under the implication that they dropped the price, they'd lose money....The title of this thread makes no sense in relation to what's actually said in here. It's completely misleading. |
Wrong, it makes perfect sense for Stringer to answer the question that way: The reporter asked him what the logic was for not cutting the price, and Stringer said the logic was that they are already losing money on each PS3 sold. Obviously if they are losing money on each unit sold now, they would lose even more money if they dropped the price. Stringer doesn't need to say that because it's obvious, hence "how's that for logic."
We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick