Buried under predictions that 2012 will bring dominance for Blu-ray over DVD and breaking news that the PS3 just may have had a hand in winning the format war the Entertainment Merchant's Association 2008 Annual Report on the Home Entertainment Industry holds survey results showing 87% of PS3 owners reported they watch Blu-ray movies on their console. That's a stark contrast to last year's NPD survey indicating 60% of owners didn't even know it played them. We don't know what's behind the jump, be it better marketing/consumer education, or something wrong with how one the surveys were conducted. You can mull that one over during the fast money round while also peeping results that say 22% of HDTV owners think they're watching HD programming, but in fact are not -- not like we haven't heard that before.

http://www.engadget.com/2008/07/04/87-of-playstation-3-owners-watching-blu-ray-movies-survey-says/

Wow that's quite the jump in a year, Blu-ray is the future

shocking

It's a great feature indeed.

I find this hard to believe...

And here i thought pirating and streaming online killed the hard copy

its the more support of Bluray actually. last year its hard to find any bluray movies in here (they might not even exist) but today can find them in the big stores, though its not not as big as the DVD but its getting there.

Not surprised at all by this... I'm actually surprised at the previous survey which somehow resulted in 60% of PS3 owners not even knowing it plays Blu-Ray discs, when it's one of the PS3's biggest selling points and most PS3 bundles come with a free Blu-Ray movie.

That would be like saying 60% of PS2 owners last gen had no idea it played DVDs, even though the DVD logo is all over the system and it was one of the reasons the DVD format took off in the first place!

^Yeh really and not to mention the PS3 was marketed more as a Blu-ray player then a video game console when it was first released

I love Bluray movies. It's the main reason I picked up a PS3.

Does that mean only 87% of PS3 owners have HD TVs?