Sony is so clueless it's not funny. Sure, some folks will buy a PS3 because of the PS in front of it, too stupid to do research about the machine and the game lineup. Arrogance is what's making Sony stumble. I just love the comment by the Sony chief ...
"Without being too arrogant about it, I don't think we worry too much about building up the hype in the first six months, but where the rubber hits the road is going to be when all those hardcore gamers have bought PS3", said Reeves. "They have also bought Xbox 360 and they have probably bought Nintendo Wii as well."
However, Reeves maintained that shifting PS3s in the early days won't be a problem, such is the strength of the PlayStation brand: "We have built up a certain brand equity over time since the launch of PlayStation in 1995 and PS2 in 2000 that the first five million are going to buy it, whatever it is, even it didn't have games."
A lot of folks will buy the PS3 because Sony made it. Me, myself, I like to do research before just blowing $500 on something. I am not cheap - just an informed customer.
They have decided to run with a new playbook and falling squarely on their butts - and I am glad. I hope Sony is humbled - and will learn a valuable lesson from this - past street cred and $5 will get you a vente latte at Starbucks, fools ...
The only way Sony will win this is to go back to what made the PS2 pwn the Xbox - exclusives, exclusives, exclusives ... and the ones they have, folks are very excited about.