By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sales - Is the Sony marketing machine (of games) broken...

Gilgamesh said:
kowenicki said:
@gilgamesh

So what you are saying is that the gaming install base of the PS3 is lower than it appears? as it is skewed by many PS3 consoles purchased not being used for games at all or very little?

Yes, I believed that the 22.82 million PS3 owners don't play games regularly or at all, unlike the 30.82 million X360 owners that I believe all play game regularly. Like I said though that isn't the case now, this is just from when the PS3 was first released, now when people buy a PS3 it's for games.

Well, I can say that I am one of those people.

Gaming is the last thing on my mind with PS3. It's in my living room and I use it for quick web surfs, movies and music. And I really never viewed

it as a gaming machine. Games is just one more thing it can do.

 

So I must agree with Gilgamesh, it's Sony's fault that PS3 is not viewed as a gaming machine.



Around the Network

Been to the cinema's four times in the last three weeks.

Seen Infamous commercials three of them.



starcraft - Playing Games = FUN, Talking about Games = SERIOUS

killzone 2 was expected to sell around 2 million and 3.

and likely will.so i don't see the problem.

ps3 owners have more to choose from are more diverse user base.

you know fps will do great on the 360, while they do great on the ps3, they are not the biggest part of userbase on the ps3, and most only

only play COD.

they also got the most of the multiplatform, + sony that have the most number of studios of the big 3.

and a smaller use base.

 



The Sony marketing machine for games and consoles has been broken for years now. It's a large part of the reason the PS3 has failed so dramatically. When you deliberately take steps to insult your own fanbase, as Sony did many times in the months leading up to the PS3's release, some of them are going to get mad and jump ship.



Complexity is not depth. Machismo is not maturity. Obsession is not dedication. Tedium is not challenge. Support gaming: support the Wii.

Be the ultimate ninja! Play Billy Vs. SNAKEMAN today! Poisson Village welcomes new players.

What do I hate about modern gaming? I hate tedium replacing challenge, complexity replacing depth, and domination replacing entertainment. I hate the outsourcing of mechanics to physics textbooks, art direction to photocopiers, and story to cheap Hollywood screenwriters. I hate the confusion of obsession with dedication, style with substance, new with gimmicky, old with obsolete, new with evolutionary, and old with time-tested.
There is much to hate about modern gaming. That is why I support the Wii.

"This actually means that the final answer should be "Sony's games aren't different enough""

Well, if you look at the exclusives the xbox 360 has at the moment, most of them are shooters. It should be that "microsoft's exclusive games aren't different enough" or more respectively "lacks variety". There's more variety in sony's exclusives than there for microsoft's.

Anyways, the most valid reason I could think of concerning games like killzone 2 underperforming in sales is the lack of advertisement.



Around the Network

I don't see alot of Sony commercials.

Well actually I've seen a few when like big things are on. Like NBA, NFL, WWE and such.



can't wait for Track Season 2009/2010, guna beast out!

Travis Touchdown ERECTION CONFIRMED!

Yes... partially... the ad campaigns are often week and rely way to much on internet generated hype... thats not a great thing. The gamers whom brows the web will known about the games anyways, so why not put more TV/Magaznie ads? I know that there where a fairly decent ammount for some games, but many European mainland countries are lacking them bigtimes...


and then there is the small instalbase and varied demographic issue... that has to be taken into consideration to ;)



Vote the Mayor for Mayor!

Squilliam said:
Staude said:
Sony is improving.

But it's quite simple..

There ads have been pretty bad mostly..

they've started to become better..

but look at killzone 2. It had a random ass ad that can't have sparked any interest (the one on tv.. the bullet one) in america.. it had a regular ad in europe though.. and it had a awesome trailer that could also have worked as an ad. But they chose just 1 bullet flying over and hitting that random dudes head :

Infamous has had great commercials in america and it's done well so far for a new ip. Lets see what it ends up on.. however, i haven't seen 1 single ad for it where i live.. not even a poster on launch day.

You know theres a school of thought which believes that its not the quality of the advertisement which sends the signal but the fact that the advertisement exists. See if you have two games, a good game and a bad game if you have say $10M to spend, if you spend $10M on the bad game you might get $8M back whilst the good game would give you $16M back. So a company would not generally advertise unless they believe their product to be good/great.

Sure but quality is always relevent in the way that the commercial has to leave the customer interested. If you make a boring commercial the potential customer will loose interest in your product.

And I agree with your later statement. It makes most sense to advertise the product with the best return possibilities the most... However, they should have done a little more for infamous around here than nothing what so ever. It is a sandbox game ... and a super hero game :p

Like you said first, that the ads even exists help raise awareness of the title. But not if they're inaccessable (such as only viewed in other regions of the world.) and they wont do much if they're bad and doesn't give the potential buyer of your product some interest in what you're trying to sell. Wether they do this via viral marketing or a direct approach is irrelevent... as long as it's interesting.



Check out my game about moles ^

Steroid said:

I would lose? I cannot lose I own all 3 consoles this gen feel free to bow.

 

As for the answer to your question it's quite obvious is it not? Halo 3 for example MS spent 50 milliion on advertising alone.

More Money= More ads I thought this was a simple concept.

 

Halo 3 only had a $10 million advertising campaign, don't throw around ridiculous numbers without proof.

http://games.slashdot.org/article.pl?sid=07/09/12/1912212

Also in regards to your other comment about Lost Odyssey, there have been no jrpg's this generation that have surpassed it in sales and there probably won't be any until the release of Final Fantasy so please try to stop trolling.

Finally in regards to the OP I think to answer this question we have to look back at the previous generation. Even with the Playstation 2 the only exclusives that really sold phenomenal amounts for Sony were MGS, GT and Final Fantasy. The rest of Sony's games had good sales but nothing indicitive of the massive userbase lead they had for last generation. On the other hand even with a much smaller userbase MS was able to take a series like Halo and have it sell far better than any PS3 eclusive to date. Now in this current generation with MS having the userbase advantage this sales trend has become exponentially greater. With Final Fantasy now a multi-plat I think the only game Sony has capable of doing extraordinary numbers is GT5 barring the release of a new IP that captures gamers attentions on the same level as Halo:CE. I'm not sure why this is the case, maybe the type of people Sony attracts to its console are people that are more content with owning a single game or are more interested in the technical aspects of the console and not the gaming aspect?

This leads me to wonder, if Killzone 2 had been release for the 360 how well would it have sold?



                                           

                      The definitive evidence that video games turn people into mass murderers

To clarify I'm talking about games that are capable of selling 5 million plus, if we look at games with lower sales the results are not skewed so far in the 360's favor.



                                           

                      The definitive evidence that video games turn people into mass murderers