Is the Sony marketing machine (of games) broken...

[Staude]

Squilliam said:

Staude said:
Sony is improving.

But it's quite simple..

There ads have been pretty bad mostly..

they've started to become better..

but look at killzone 2. It had a random ass ad that can't have sparked any interest (the one on tv.. the bullet one) in america.. it had a regular ad in europe though.. and it had a awesome trailer that could also have worked as an ad. But they chose just 1 bullet flying over and hitting that random dudes head :

Infamous has had great commercials in america and it's done well so far for a new ip. Lets see what it ends up on.. however, i haven't seen 1 single ad for it where i live.. not even a poster on launch day.

You know theres a school of thought which believes that its not the quality of the advertisement which sends the signal but the fact that the advertisement exists. See if you have two games, a good game and a bad game if you have say $10M to spend, if you spend $10M on the bad game you might get $8M back whilst the good game would give you $16M back. So a company would not generally advertise unless they believe their product to be good/great.

Sure but quality is always relevent in the way that the commercial has to leave the customer interested. If you make a boring commercial the potential customer will loose interest in your product.

And I agree with your later statement. It makes most sense to advertise the product with the best return possibilities the most... However, they should have done a little more for infamous around here than nothing what so ever. It is a sandbox game ... and a super hero game :p

Like you said first, that the ads even exists help raise awareness of the title. But not if they're inaccessable (such as only viewed in other regions of the world.) and they wont do much if they're bad and doesn't give the potential buyer of your product some interest in what you're trying to sell. Wether they do this via viral marketing or a direct approach is irrelevent... as long as it's interesting.