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Forums - Sales Discussion - PS3 sales need to increase by 45% in the rest of the year...

hunter_alien on 07 June 2009

The GO will probably have a massive profit margin ( ~ 50 $ maybe? ) and they are waiting for it to be launched, or just waiting for tjeir current model stocks to go almost entirely out?



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Rainbird on 07 June 2009
Arius Dion said:
Its not gonna happen. As someone recently mentioned Sony never reach their projections. Also in the US PS3 sales are usually -50k a week, Japan has them creeping back down to single digit territory, and EU is about where US numbers are. The software mentioned minus GoW3, will certainly provide a boost, but one capable of turning -45% into +60%? nah.

Sony did meet their last PS3 projection, so you'd think they actually know what they are doing with this one.



Phrancheyez on 07 June 2009
NJ5 said:

... for Sony to hit their 13 million target in the ongoing fiscal year (April 2009 - March 2010).

Between April - May 2009, it has sold 0.8m, which means it has to sell 12.2m more until March.

In the last fiscal year, after June they sold 8.4m. 8.4m to 12.2m is a 45% increase year-over-year. IMO at the very least Sony needs a $100 price cut soon and GT5 before the holiday season to attain their goal, and even then it's not easy at all.

What do you think?

EDIT - for reference, PS3 sales between April - May 2008 were 1.3 million, which means it's 40% down so far. To go from 40% down to 45% up... ouch.

 

Yeah it does seem pretty daunting.  Who knows what it is, but they have to have something planned.  They may not always be the smartest in the business, but they wouldn't make an estimate like that based off of hope.

What if they give a $50 price cut really soon.  They'll chip away at existing stock, then drop the slim and cut the price $50 more, retailing the Slim at $350 with the current at $300.  Do you think people would still buy the current model at that price with the slim at only $50 more?  Maybe that's what they'd intend for..impulse buying.  Or in this case, impulse upgrading.



Arius Dion on 07 June 2009
Rainbird said:
Arius Dion said:
Its not gonna happen. As someone recently mentioned Sony never reach their projections. Also in the US PS3 sales are usually -50k a week, Japan has them creeping back down to single digit territory, and EU is about where US numbers are. The software mentioned minus GoW3, will certainly provide a boost, but one capable of turning -45% into +60%? nah.

Sony did meet their last PS3 projection, so you'd think they actually know what they are doing with this one.


So your saying they will meet their projections of 13m this year?



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If the Wii sells less than 20 million in 2009 (as defined by VGC sales between week ending 3d Jan 2009 to week ending 4th Jan 2010) Slimebeast wins and get to control Arius Dion's sig for 1 month.

If the Wii sells more than 20 million in 2009 (as defined above) Arius Dion wins and gets to control Slimebeast's sig for 1 month.

The_God_of_War on 07 June 2009

They have something planned, mostly likely the Slim and GT5 as others have said. As for the money (or lack of) problem, maybe that's why they made the PSP Go expensive.



  

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FilaBrasileiro on 07 June 2009

Obviously there'll be a price drop, I predict a price drop and a slim before the Holiday season.



WebDesigner on 07 June 2009

i guess its really difficult to achieve those targets taking into consideration the recession



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Rainbird on 07 June 2009
Arius Dion said:
Rainbird said:
Arius Dion said:
Its not gonna happen. As someone recently mentioned Sony never reach their projections. Also in the US PS3 sales are usually -50k a week, Japan has them creeping back down to single digit territory, and EU is about where US numbers are. The software mentioned minus GoW3, will certainly provide a boost, but one capable of turning -45% into +60%? nah.

Sony did meet their last PS3 projection, so you'd think they actually know what they are doing with this one

So your saying they will meet their projections of 13m this year?

I think they will. I think Sony knew what they had coming for the holidays when they made that projection, and I think it will hold up.



Arius Dion on 07 June 2009

Like NJ5 said, it is 'only' 40% down for the year as of right now, what is going to keep PS3 from dropping to 50 or 60% and how much of an impact is a pricecut going to have?



Bet between Slimbeast and Arius Dion about Wii sales 2009:


If the Wii sells less than 20 million in 2009 (as defined by VGC sales between week ending 3d Jan 2009 to week ending 4th Jan 2010) Slimebeast wins and get to control Arius Dion's sig for 1 month.

If the Wii sells more than 20 million in 2009 (as defined above) Arius Dion wins and gets to control Slimebeast's sig for 1 month.

RPG on 07 June 2009

The PSP Go is expensive because they are people out there whom are willing to fork out that amount of money. Sony will rip off those people and once they dry up it will drop to a better price. No way are Sony making only a small profit on the PSP Go.

PS3 Slim has not released yet because the Sony engineers are not miracle workers and it takes time to develop the parts of the console. The PS3 Slim releasing in September would do well to gain momentum for the console and really would increase the impact of software such as FFXIII and GT5. Financially it makes sense to release a Slim in September because that is the time sales peak.