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NJ5 said:

... for Sony to hit their 13 million target in the ongoing fiscal year (April 2009 - March 2010).

Between April - May 2009, it has sold 0.8m, which means it has to sell 12.2m more until March.

In the last fiscal year, after June they sold 8.4m. 8.4m to 12.2m is a 45% increase year-over-year. IMO at the very least Sony needs a $100 price cut soon and GT5 before the holiday season to attain their goal, and even then it's not easy at all.

What do you think?

EDIT - for reference, PS3 sales between April - May 2008 were 1.3 million, which means it's 40% down so far. To go from 40% down to 45% up... ouch.

 

Yeah it does seem pretty daunting.  Who knows what it is, but they have to have something planned.  They may not always be the smartest in the business, but they wouldn't make an estimate like that based off of hope.

What if they give a $50 price cut really soon.  They'll chip away at existing stock, then drop the slim and cut the price $50 more, retailing the Slim at $350 with the current at $300.  Do you think people would still buy the current model at that price with the slim at only $50 more?  Maybe that's what they'd intend for..impulse buying.  Or in this case, impulse upgrading.