I think that Microsoft sees the Natal as the Xbox 720- but not in the traditional sense of releasing a brand new console but rather an update to their existing one. In order to do that they can’t treat it like it was just a simple accessory- that is why peripherals like the Xbox Vision camera and EyeToy have never really taken off. Microsoft has made mention of forward compatibility before, and I didn’t really understand what they meant until now. Here is my prediction for how Natal will change the Xbox 360 brand when it launches (Fall 2010):
-Microsoft will release a slim 360 for 2 reasons:
1) They have continued to reduce the chipset size allowing for cost reduction and internal modifications (possibly expanded internal memory storage)
2) They want to give the system a fresh new look (as well as to help remove the public perception of RROD associated with the old models)- a fresh start if you will
-They will upgrade the current SKU system: The current $199 Arcade SKU will be upgraded for increased storage- possibly expanding the internal flash memory from 512MB to 16GB (allowing enough space for DLC, Hard Drive Installs, etc- although still limited, allows for more complete functionality at a lower cost than an external drive). But heres the kicker- Microsoft will bundle the Natal camera with every pro system for $299. This is important b/c it will allow them to immediately build the Natal userbase outside of the (by then) 40 million + users of the traditional setup. I predict the standalone camera will retail for between $70 and $100 (based on the fact that a similar 3DV camera was going to retail for $70 back in 2008 before Microsoft bought them out- and the emphasis in interviews by execs and developers like Molyneux that the software algothrims involved in the motion tracking/facial/voice recognition was really the key to how it works).
The way I see it, instead of a $100 price drop on the pro next year, bundle Natal and revitalize the console and its market audience
-Now heres the hard part, getting the current userbase to make the investment into Natal (if they are interested in what it offers) by offering a wide variety of games that support the technology from the get-go. Here is what I think we will see:
-Halo: Reach- this is the big hardcore title for next fall, the uber Xbox title if you will (I am more than willing to bet that it will sell upwards of 10 million). The game will of course be designed for a traditional controller, but allowing for compatibility for use w/ the natal motion system will be key to selling the natal while also helping to expand the audience of the series- i think both microsoft and bungie know this. How they are able to design a control scheme is anyone’s guess (although I have some ideas)- but incorporating head tracking (enhanced peripheral vision/checking around corners) and voice activated Com features (better communication in MP) could be impressive features for players who prefer to use traditional controllers. Check Johnny Lees videos for ideas on headtracking (the guy is currently working on the Natal project):
http://www.youtube.com/watch?v=Jd3-eiid-Uw
-A racing title that takes advantage of the new control scheme. I see 2 possibilities, a new Project Gotham Racing designed from the ground up for Natal (we’ve heard rumors of Turn 10 taking over the franchise), or Forza 3 repatched with motion compatilibility (like the Burnout demonstration demo but with much more fine tuning/polish)
-A wide array of sports titles that support Natal- im talking everything from Madden to Tiger Woods to Fight Night to Tennis. I could see skateboarding franchises (Skate/Tony Hawk franchises) and snowboarding (Shaun White/Stoked franchises) really benefiting thru the use of 3d mapped full body motion; with Peter Moore over at EA, im sure he would more than willing to push these features in some of their products
-Exercise titles involving aerobics/yoga/karate etc; essentially Microsoft’s answer to Wii Fit
-Milo and Kate- if done right, could be a unique interesting experience that could attract a lot of consumers that would not have considered a 360 otherwise (imagine a kiosk demo at your local electronics store)
-Rare titles: anyone else wondering why we haven’t heard anything from Rare over E3? Peter Molyneux (the new MGS Europe director) confirmed that they are working on Natal related projects-which makes me believe they will have titles ready for Natal’s launch.
-smaller XBL titles that use the body motion tracking in clever ways, hence helping to promote their ultimate goals for digital distribution
Overall, I think that if Microsoft can play their cards right, the Natal launch can be a big success for them. There is already a lot of buzz around it from the media (both TV and radio around where I live in the states have been talking about it). The key will be showing strong support at its launch and advertising well (something we can all agree Microsoft does well), while not forgetting the core gamer- meaning that most games will be playable with just the standard controller. Some would say that Microsoft is better off saving it till the next console generation but that is a silly notion to me. This generation is not nearly halfway through- and with the economy the way it is, expanding the lifecycle and profits is key. Even Shane Kim (Microsoft Game Studios Director) has said that the 360's lifecycle will extend thru 2015. The original XBOX introduced XBOX LIVE three years after its launch, and just last year the 360 was updated to include the NXE with all its new features and layout. We see all of the integrations into LIVE that are being added (facebook, twitter, last.fm, 1 vs 100, game-shows, etc), so why couldn't Microsoft redefine their console again?
What are you thoughts? How do you think Microsoft will approach Project Natal?









