Hmmm At previous generation, x-box and Gamecube cost half the price of ps2. Even lower. That fact alone did not affect ps2's sales to be out of this world. It is fanny how people make their minds differentlly for each case. Ps3 was, is and probably will continiously be in very serious problem. Accept it. It is not 360's half price that push ps3 at the last place (again), it is sony's arrogant, selfish attitude to launch a super expensive machine expecting it will sell because it is a Sony Playstation.