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Forums - Sales Discussion - Killzone 2 fails to crack 1 million units in US

Zizzla_Rachet on 20 May 2009

@ Zizzla

Shipping is not one of the most expensive components to a video game budget.



Shipping is non Factor when it comes to Budgets..Since budgets are Measured Pre Production...But when I comes to factoring out the Profits, Shipping and Distribution play a majors part.....If it did not...Companies Like Square Soft Would not have tried Merges with EA and many other Companies that do so...



 



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outlawauron on 20 May 2009
Munkeh111 said:
There were some bundles, but I think they were only in the UK, and not really that widespread

This.

@ Zizzla

With bundles, a loss isn't incurred on the sale of the game but rather the sale of the hardware. So the loss Sony receives from selling a bundle (whether it be actual loss or the oppurtunity cost of selling the game in retail), they still count it sold.

And if you to get real technical, you'd have to add all the free $ from the DLC. $5 for the map pack which has been downloaded tons.



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theRepublic on 20 May 2009
Max King of the Wild said:
therepublic - okay you included royalties... how about the licensing fees they dont have to pay themselves.

all the websites are all reporting from each other with no sources and from what i can track down the rumors started at surfer girl. those estimates have no basis... except one which is when someone at GG said their budget was over 21 million

I mean the same thing by that.  Royalties, licensing fees, all included.



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theRepublic on 20 May 2009
Zizzla_Rachet said:
theRepublic said:
Zizzla_Rachet said:
theRepublic said:
I found what I was looking for, and it seems my memory was off a bit.

http://www.capcom-unity.com/ask_capcom/go/thread/view/7371/13078821/Zack__Wiki_didnt_make_money?num=10&pg=1

BengaBenga (the same one as on this site) states that Forbes has estimated that a publisher gets approx $28 for a $60 game. I would assume that it is a little higher for first party publishers and a little lower for second party publishers. That is due to the licensing fees that are charged to third party publishers.

So, assuming $30 (could be more like $31-$33) per game and 2 million copies shipped, that means somewhere around $60 million in revenue for Killzone 2. That would mean that it is a profitable game.

By those calculations sony Would have to Ship another Million copies *Not in bundles* to make a profit...Or made a marginal Profit already

Do we know how many games were sold in bundles?  In my calculations, I did assume that all 2 million copies were purchased separately by retailers.

 

Even if some were bundled  were is the Porfite in that?..Since Bundles Give you the Inserted game for free...

All that I am saying is that I don't know how many games were bundled so I can't include it in my calculations.  I don't even know where to start when it comes to estimating how many games were bundled either.



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Tbone on 20 May 2009

Dont understand did the game have a time limit to sell 1 million i US or what and i dont think it has stopped selling yet.



 

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Zizzla_Rachet on 20 May 2009
outlawauron said:
Munkeh111 said:
There were some bundles, but I think they were only in the UK, and not really that widespread

This.

@ Zizzla

 1 With bundles, a loss isn't incurred on the sale of the game but rather the sale of the hardware. So the loss Sony receives from selling a bundle (whether it be actual loss or the oppurtunity cost of selling the game in retail), they still count it sold.

2

And if you to get real technical, you'd have to add all the free $ from the DLC. $5 for the map pack which has been downloaded tons.

 

 1 Which Makes no Sense..

2  What Free Money?...You think DLC don't cost Money to make??...Especially to Sony who has to pay for they're own BandWith.....



 



Max King of the Wild on 20 May 2009

therepublic - you think those are only a couple dollars each? Sony made a console to make money. people make games to make money. Supply and demand. Sony supplies the game player and the market and they demand a good amount to allow you to make money off their product.



TheSteve on 20 May 2009
Tbone said:
Dont understand did the game have a time limit to sell 1 million i US or what and i dont think it has stopped selling yet.

More of an expectation of a "AAA" title. It's reached the general make or break point of the "flop" determination, failing to make back its budget within a generous launch window... Like movies, it's a bit of a hazy subject.

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Max King of the Wild on 20 May 2009

Sony knows you have three choices A. not make a game B. pay the fee C. go to MS or nintendo who are just as much most likely.



Zizzla_Rachet on 20 May 2009
Tbone said:
Dont understand did the game have a time limit to sell 1 million i US or what and i dont think it has stopped selling yet.

 

I think and Agree..That due to it's Genre and the Sales for other Fps games on the PS3..it was expected to sell much more much sooner