They can try next gen.

I beg to differ

Sony Says PS3 Has "Captured The Hardcore"

All set to move on to "softer brands" now.

By Kat Bailey, 04/20/2009

Sony hardware marketing director John Koller has certainly been confident lately. At GDC, for instance, he told Videogaming247 that Sony had successfully captured "the hardcore," and was now taking aim at the casual space.

"We've captured the hardcore. The install base we have now tells us that the hardcore's purchased. We're moving on now to continue to support them with a tremendous line-up of games, but also look at softer brands that maybe we had with PlayStation 2 franchises we're bringing over to PS3, or new IP," he said.

He added, "There's certainly a line-up of very strong family-friendly titles that we're looking at for PS3 in our continuing effort to appeal to that casual consumer."

As for what exactly those "softer" brands will be, Koller said that we should be thinking about "latter-half PlayStation 2 franchises." Any ideas?"

Wait... just a thought.

What audience is LBP targetted at?
because this is SONYs biggest new IP of this gen, imo.

Zizzla_Rachet said: SaviorX said: Sony said themselves that they don't aim for casuals and senior citizens, just former PS2 owners. I beg to differ   Sony Says PS3 Has "Captured The Hardcore" All set to move on to "softer brands" now. By Kat Bailey, 04/20/2009 Sony hardware marketing director John Koller has certainly been confident lately. At GDC, for instance, he told Videogaming247 that Sony had successfully captured "the hardcore," and was now taking aim at the casual space. "We've captured the hardcore. The install base we have now tells us that the hardcore's purchased. We're moving on now to continue to support them with a tremendous line-up of games, but also look at softer brands that maybe we had with PlayStation 2 franchises we're bringing over to PS3, or new IP," he said. He added, "There's certainly a line-up of very strong family-friendly titles that we're looking at for PS3 in our continuing effort to appeal to that casual consumer." As for what exactly those "softer" brands will be, Koller said that we should be thinking about "latter-half PlayStation 2 franchises." Any ideas?"

I was being generous here. What Sony actually did say was much more specific, in the realm of soccer mom and 8 year olds. As much as I would love to exaggerate that point, I am not. I don't have an archive of Sony quotes to prove it to you so don't expect a source.

And have Sony's efforts penetrated the casual market? LBP was hailed to be able to do that but that didn't happen. Talk is cheap... and I would add something else to that but I am already borderline bashing.

SaviorX said: Zizzla_Rachet said: SaviorX said: Sony said themselves that they don't aim for casuals and senior citizens, just former PS2 owners. I beg to differ   Sony Says PS3 Has "Captured The Hardcore" All set to move on to "softer brands" now. By Kat Bailey, 04/20/2009 Sony hardware marketing director John Koller has certainly been confident lately. At GDC, for instance, he told Videogaming247 that Sony had successfully captured "the hardcore," and was now taking aim at the casual space. "We've captured the hardcore. The install base we have now tells us that the hardcore's purchased. We're moving on now to continue to support them with a tremendous line-up of games, but also look at softer brands that maybe we had with PlayStation 2 franchises we're bringing over to PS3, or new IP," he said. He added, "There's certainly a line-up of very strong family-friendly titles that we're looking at for PS3 in our continuing effort to appeal to that casual consumer." As for what exactly those "softer" brands will be, Koller said that we should be thinking about "latter-half PlayStation 2 franchises." Any ideas?"   I was being generous here. What Sony actually did say was much more specific, in the realm of soccer mom and 8 year olds. As much as I would love to exaggerate that point, I am not. I don't have an archive of Sony quotes to prove it to you so don't expect a source.   And have Sony's efforts penetrated the casual market? LBP was hailed to be able to do that but that didn't happen. Talk is cheap... and I would add something else to that but I am already borderline bashing.

I don't want to try and Discredit what you might of heard in the past...But it's obvious Sony has changed their mind.....As you can see I have the Quote to prove it...

^ So the family friendly titles they are going to release are only friendly to single father families with teenage sons?

Zizzla_Rachet said: SaviorX said: Zizzla_Rachet said: SaviorX said: Sony said themselves that they don't aim for casuals and senior citizens, just former PS2 owners. I beg to differ   Sony Says PS3 Has "Captured The Hardcore" All set to move on to "softer brands" now. By Kat Bailey, 04/20/2009   He added, "There's certainly a line-up of very strong family-friendly titles that we're looking at for PS3 in our continuing effort to appeal to that casual consumer." As for what exactly those "softer" brands will be, Koller said that we should be thinking about "latter-half PlayStation 2 franchises." Any ideas?"   I was being generous here. What Sony actually did say was much more specific, in the realm of soccer mom and 8 year olds. As much as I would love to exaggerate that point, I am not. I don't have an archive of Sony quotes to prove it to you so don't expect a source.   And have Sony's efforts penetrated the casual market? LBP was hailed to be able to do that but that didn't happen. Talk is cheap... and I would add something else to that but I am already borderline bashing. I don't want to try and Discredit what you might of heard in the past...But it's obvious Sony has changed their mind.....As you can see I have the Quote to prove it...

That article is fairly recent, so I guess they have. Better late than never, although it is really late.

i think a price drop will be their best shot

 Little Big Planet was bought by a bunch of 25-34 year old adult men. The same kind that are on this web site. Not casuals.