David Divnich: "any attempt by Sony to appeal to the casual is valueless"

[SaviorX]

Zizzla_Rachet said:

SaviorX said:
Sony said themselves that they don't aim for casuals and senior citizens, just former PS2 owners.

I beg to differ

 

Sony Says PS3 Has "Captured The Hardcore"

All set to move on to "softer brands" now.

By Kat Bailey, 04/20/2009

Sony hardware marketing director John Koller has certainly been confident lately. At GDC, for instance, he told Videogaming247 that Sony had successfully captured "the hardcore," and was now taking aim at the casual space.

"We've captured the hardcore. The install base we have now tells us that the hardcore's purchased. We're moving on now to continue to support them with a tremendous line-up of games, but also look at softer brands that maybe we had with PlayStation 2 franchises we're bringing over to PS3, or new IP," he said.

He added, "There's certainly a line-up of very strong family-friendly titles that we're looking at for PS3 in our continuing effort to appeal to that casual consumer."

As for what exactly those "softer" brands will be, Koller said that we should be thinking about "latter-half PlayStation 2 franchises." Any ideas?"

 

I was being generous here. What Sony actually did say was much more specific, in the realm of soccer mom and 8 year olds. As much as I would love to exaggerate that point, I am not. I don't have an archive of Sony quotes to prove it to you so don't expect a source.

 

And have Sony's efforts penetrated the casual market? LBP was hailed to be able to do that but that didn't happen. Talk is cheap... and I would add something else to that but I am already borderline bashing.