exactly, and Toshiba is putting the cell in their TVs. 

I already said I don't know how to interpret this move. Yes, I don't understand how this business works. You happy now?

 hus, that is so obvious to anybody's been on this forum for more than 2 days.  in addition, why would he think that it's interesting if he doesn't know that as a background?  and "sale not hand over"?  when was the last time any business gave anything away for free?  of course it's assumed, and one shouldn't need to spell it out.

 that aside, this is old news.  sony has been thinking of doing that since the ps3 launched, and good business decision at that.  leave it to the specialists--IBM in particular--to make the cell a profitable business enterprise.

anyway, won't be news until the sale is finalized.  sony seriously has way too many subsidiaries it should be getting rid of; indeed, many people think sony would be worth more if it's broken up.

 So, do you think this is also a mantra Sony should apply to its electronics?

Good idea , Sony schouldent spread there focus on everithing , especially now ...

depending on how it's negotiated this could reduce production costs, maybe drastically.

I was waiting for someone to say that.  :)

Perhaps its previous forecasts indicated IBM wouldn't be able supply enough Cell processors to meet PS3 demand, so Sony opened up a reserve production line, which it no longer needs due to slower than expected PS3 sales.

Sony definitely needs that money if it is to have any hope in the console wars and to save Blu-Ray from defeat so it's a very smart move on their part.

Its smart, 40gb...40gb...40gb...