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Forums - Sony - Sony serious about 10 year plan

mai on 24 April 2009
RPG said:

PS2 is in it's ninth year yet the support continues, cannot help but laugh at those whom do NOT think Sony are serious about the "10 year" plan.

Such an old and forcible argument, PS1\PS2 10 years life-span automatically makes PS3 10 year plan possible >_>

Oh, maybe, Sony are serious about 10 year plan, but this doesn't make 10 year plan serious. If software sales are good enough in next 8 years for PS3, then yes, otherwise no. Simple as that. Not going to insist that software sales of PS3 are going to decline in 2011-2012, but from this point in time it seems that's most likely going to happen.

If somehow PS3 will survive in 10 years from release date, Wii could be evergreen in all 20 years.



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FaRmLaNd on 24 April 2009

Well games were still made for the dreamcast and neo geo long after the consoles stopped selling. I guess the ps3 could function in such a capacity. But the market decides how long a mainstream console lasts not the company behind it, unless of course they want to be in a pit of niche irrelevance like the consoles mentioned above.



starcraft on 24 April 2009
Gilgamesh said:
starcraft said:
Gilgamesh said:

Speaking to Gamasutra, Peter Dille, senior vice president of marketing at Sony Computer Entertainment America, has said people who think talk of a ten-year product lifecycle for the PS3 is merely spin are wrong. Sony's very serious.

"I hope that people know by now that we are serious when we talk about 10-year product lifecycles. I don't know; maybe sometimes guys in your business think that it's spin. If it were spin, you wouldn't have PS1 and PS2 doing it; we're the only company that's ever done it," said Dille.

He continued: "So when we say we take a long-term view, we firmly believe that the PS3 will not only be around in 10 years but it'll be driving the business - driving this industry. I don't know if our competitors' platforms will still be viable in 10 years; I do know that the PlayStation 3 will be."

Dille also noted that while the PS3's overall installed based is lower than the Xbox 360's, Sony's console is tracking better than Microsoft's.

"... we're off to a strong start, I think; you can look at our PS3 sales versus the 360 after two years, and I think in that measure we're ahead of them," claimed Dille.

"... we look at our performance last year with PS3 sales up 40 percent, and we're happy with that - and yet we're accustomed to being the leader in the business, so we're not happy enough," he added. "We have our sights set on bigger victories ahead and believe that we've got the plan to make that happen."

http://www.videogamer.com/news/sony_ps3s_10-year_lifecycle_isnt_spin.html

I believe that the PS3 will be around in 2016, I don't see why not.

At least a few people are bound to not throw them out.

If you're talking about active retail support, then no.

Why not? the PS3 will be cheap, easy to develope for, and should be able to come close to graphics of the nex gen.

Because unlike the PS2, there won't be the incentive to develop for PS3. whether it is cheap or not.  It simply wont have the self-sustaining userbase its predecessors did. 

As for coming close to the graphics of next generation?  I doubt that.  One of the main expenses in the PS3 is Blu-Ray, an expense that should be largely mitigated by the time we see new systems in 2011/12.  For $400, the console companies will be able to offer consoles that are substantially more powerful than either the PS3 or Xbox 360.  Look at the Wii.  It only cost $250 at launch, and it is significantly more powerful in real terms than the Xbox.

 



starcraft - Playing Games = FUN, Talking about Games = SERIOUS

1337 Gamer on 24 April 2009

nope they will just do to the PS3 what theyre doing with the PS2 its still around and they are still releasing games for it but its pretty much dead. SONY cannot afford to eave the PS3 on the market till 2016 or so because the whole point of the ps3 is to be future proof and the best graphics and in 2016 the xbox 720 or whatever will be blowing it out of the water. Its just fact this 10 year plan is just PR to make people feel better about spending their $400



Long Live SHIO!

City17 on 24 April 2009
starcraft said:
Gilgamesh said:
starcraft said:
Gilgamesh said:

Speaking to Gamasutra, Peter Dille, senior vice president of marketing at Sony Computer Entertainment America, has said people who think talk of a ten-year product lifecycle for the PS3 is merely spin are wrong. Sony's very serious.

"I hope that people know by now that we are serious when we talk about 10-year product lifecycles. I don't know; maybe sometimes guys in your business think that it's spin. If it were spin, you wouldn't have PS1 and PS2 doing it; we're the only company that's ever done it," said Dille.

He continued: "So when we say we take a long-term view, we firmly believe that the PS3 will not only be around in 10 years but it'll be driving the business - driving this industry. I don't know if our competitors' platforms will still be viable in 10 years; I do know that the PlayStation 3 will be."

Dille also noted that while the PS3's overall installed based is lower than the Xbox 360's, Sony's console is tracking better than Microsoft's.

"... we're off to a strong start, I think; you can look at our PS3 sales versus the 360 after two years, and I think in that measure we're ahead of them," claimed Dille.

"... we look at our performance last year with PS3 sales up 40 percent, and we're happy with that - and yet we're accustomed to being the leader in the business, so we're not happy enough," he added. "We have our sights set on bigger victories ahead and believe that we've got the plan to make that happen."

http://www.videogamer.com/news/sony_ps3s_10-year_lifecycle_isnt_spin.html

I believe that the PS3 will be around in 2016, I don't see why not.

At least a few people are bound to not throw them out.

If you're talking about active retail support, then no.

Why not? the PS3 will be cheap, easy to develope for, and should be able to come close to graphics of the nex gen.

Because unlike the PS2, there won't be the incentive to develop for PS3. whether it is cheap or not.  It simply wont have the self-sustaining userbase its predecessors did. 

As for coming close to the graphics of next generation?  I doubt that.  One of the main expenses in the PS3 is Blu-Ray, an expense that should be largely mitigated by the time we see new systems in 2011/12.  For $400, the console companies will be able to offer consoles that are substantially more powerful than either the PS3 or Xbox 360.  Look at the Wii.  It only cost $250 at launch, and it is significantly more powerful in real terms than the Xbox.

 

I'm going to have to go with Gilgamesh on this one.  The PS3 is going to keep selling and is going to have a much larger userbase than it does now.  

There is no telling how the PS3 will evolve with its firmware updates and peripherals so it is safe to assume that it may find a way to combat anything which is brought againt it. This is not something which can be factored into the equation at this point.

Another thing which should be mentionned is that we should have learned that the harware itself does not need to be superior to the others in order to fulfill public expectations.

There is a great number of dedicated Sony fans out there!

http://studenthome.nku.edu/~russelljo/flash/dudefalling.swf

 



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starcraft on 24 April 2009
City17 said:
starcraft said:
Gilgamesh said:
starcraft said:
Gilgamesh said:

Speaking to Gamasutra, Peter Dille, senior vice president of marketing at Sony Computer Entertainment America, has said people who think talk of a ten-year product lifecycle for the PS3 is merely spin are wrong. Sony's very serious.

"I hope that people know by now that we are serious when we talk about 10-year product lifecycles. I don't know; maybe sometimes guys in your business think that it's spin. If it were spin, you wouldn't have PS1 and PS2 doing it; we're the only company that's ever done it," said Dille.

He continued: "So when we say we take a long-term view, we firmly believe that the PS3 will not only be around in 10 years but it'll be driving the business - driving this industry. I don't know if our competitors' platforms will still be viable in 10 years; I do know that the PlayStation 3 will be."

Dille also noted that while the PS3's overall installed based is lower than the Xbox 360's, Sony's console is tracking better than Microsoft's.

"... we're off to a strong start, I think; you can look at our PS3 sales versus the 360 after two years, and I think in that measure we're ahead of them," claimed Dille.

"... we look at our performance last year with PS3 sales up 40 percent, and we're happy with that - and yet we're accustomed to being the leader in the business, so we're not happy enough," he added. "We have our sights set on bigger victories ahead and believe that we've got the plan to make that happen."

http://www.videogamer.com/news/sony_ps3s_10-year_lifecycle_isnt_spin.html

I believe that the PS3 will be around in 2016, I don't see why not.

At least a few people are bound to not throw them out.

If you're talking about active retail support, then no.

Why not? the PS3 will be cheap, easy to develope for, and should be able to come close to graphics of the nex gen.

Because unlike the PS2, there won't be the incentive to develop for PS3. whether it is cheap or not.  It simply wont have the self-sustaining userbase its predecessors did. 

As for coming close to the graphics of next generation?  I doubt that.  One of the main expenses in the PS3 is Blu-Ray, an expense that should be largely mitigated by the time we see new systems in 2011/12.  For $400, the console companies will be able to offer consoles that are substantially more powerful than either the PS3 or Xbox 360.  Look at the Wii.  It only cost $250 at launch, and it is significantly more powerful in real terms than the Xbox.

 

I'm going to have to go with Gilgamesh on this one.  The PS3 is going to keep selling and is going to have a much larger userbase than it does now.  

There is no telling how the PS3 will evolve with its firmware updates and peripherals so it is safe to assume that it may find a way to combat anything which is brought againt it. This is not something which can be factored into the equation at this point.

Another thing which should be mentionned is that we should have learned that the harware itself does not need to be superior to the others in order to fulfill public expectations.

There is a great number of dedicated Sony fans out there!

http://studenthome.nku.edu/~russelljo/flash/dudefalling.swf

 

LOL!!!!!

Everyone that things City17 is serious should click the link.

 



starcraft - Playing Games = FUN, Talking about Games = SERIOUS

Linkzmax on 24 April 2009
mai said:
RPG said:

PS2 is in it's ninth year yet the support continues, cannot help but laugh at those whom do NOT think Sony are serious about the "10 year" plan.

Such an old and forcible argument, PS1PS2 10 years life-span automatically makes PS3 10 year plan possible >_>

Oh, maybe, Sony are serious about 10 year plan, but this doesn't make 10 year plan serious. If software sales are good enough in next 8 years for PS3, then yes, otherwise no. Simple as that. Not going to insist that software sales of PS3 are going to decline in 2011-2012, but from this point in time it seems that's most likely going to happen.

If somehow PS3 will survive in 10 years from release date, Wii could be evergreen in all 20 years.

This. Every console maker would love for their console to thrive for 10 or more years, but it comes down to the consumers. The PSX and PS2's long lives were products of their success, not causes of.

So the PS3 certainly could follow in their footsteps, but it's not really up to Sony. Well they certainly would be sabotaging themselves if they stopped releasing games. However, they need strong sales for many years to come, and that's largely out of their hands(thanks to outside competition).



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YesWiiCan on 24 April 2009

Yeah, sure... and I was serious about reading whole dictionary but that never happened.



NoCtiS_NoX on 24 April 2009
mai said:
Gilgamesh said:

"I hope that people know by now that we are serious when we talk about 10-year product lifecycles. I don't know; maybe sometimes guys in your business think that it's spin. If it were spin, you wouldn't have PS1 and PS2 doing it; we're the only company that's ever done it," said Dille.

...

I believe that the PS3 will be around in 2016, I don't see why not.

Huh?

...

Obviously depends on PS3 software sales, if they're down - console going down. In next 2-3 yrs PS3 sofware sales will be significantly lower.

 

How did you know this(bolded part)? It could be lower or higher.