TheTruthProphet said:
the ps3 is selling well for its price (why do i hear this ALL THE TIME?)..... and every sale is still losing money for sony and the ps3 has NEVER made a profit :)
so either sony has NO Business intelligence and they never intended to make a profit from the ps3 .... or they misunderstood demand and released the most expensive console in history and still thought they would come in 1st place because of the name playstation.
4 billion dollars of red ink later and still in last place , i think we know the answer :)~
No wonder ken kutaragi's head went rolling
|
I don't understand your logic here. We know that Sony is still losing money on each PS3 they sell, so how come you're saying that they expected to make money out of it by selling more of them because of the name? How can a "misunderstood demand" cost them money in this case? The less sold, the less money lost.
Could it be that they expect to make money out of it in the next 6-7 years - as they always said - and that right now they are not after marketshare - as they also said - if not for the amount necessary to have at least parity of treatment with the 360 among developers?
I'm no businessman, but that's very reasonable and it's what I would expect to do if I wanted to market a console selling it at a loss for the inital part of its lifecycle. Maybe the truth is simple in this case?